Bhanzu
Website:
bhanzu.com
Job details:
About
We’re looking for a Social Media Team Lead who doesn’t just manage platforms, but owns Bhanzu’s voice in culture. Someone who intuitively understands what the internet is talking about, and ensures Bhanzu shows up with relevance, authority, and originality. You will lead the end-to-end social charter from strategy and content systems to UGC, influencer collaborations, and platform-native storytelling across global markets, especially the US and other diaspora audiences.
This is not a “post and pray” role. This is full ownership of Bhanzu’s social engine building a sharp team, creating repeatable content formats, and turning social into a measurable growth lever that drives awareness, trust, and demo bookings. The mandate is simple: make Bhanzu one of the most culturally fluent, insight-led, and high-performing voices in the category.
What you ll do:
- Own the social strategy end-to-end build, execute, and evolve Bhanzu's presence across Instagram, LinkedIn, YouTube, and emerging platforms (think Moj, Josh, Threads). Not just a content calendar a point of view.
- Spot what's next before it peaks track cultural moments, meme cycles, trending formats, and topical hooks. Decide in real-time what Bhanzu jumps on, what it skips, and how it shows up when it does.
- Think in IPs, not just posts create recurring content franchises, series, and campaign formats that build loyal audiences and long-term brand recall. The goal: people follow Bhanzu not because they have to, but because they want to.
- Decode the audience deeply understand what moves Bhanzu's B2C audience (parents, students, young learners) and the B2B2C layer (educators, institutions). Build content buckets and formats that resonate with each.
- Lead a team of four and make them brilliant manage, mentor, and energize a Community Manager, Influencer & UGC Manager, ORM Executive, Social Media Copywriter and Designers. You set the bar, give sharp feedback, and create an environment where great work is the default.
- Collaborate at speed work with designers, writers, video producers, and agency partners to go from idea to live with quality and velocity. You're the creative hub that keeps the machine running.
- Own the numbers build and maintain weekly/monthly dashboards, platform-wise performance audits, and competitive benchmarks. Use data to sharpen creative decisions not just report them.
- Guard the brand voice lead ORM sensibility across comments, DMs, and crisis response. Know when to be witty, when to be warm, and when to be direct. Every interaction is a brand moment.
What you bring:
- 4–7 years in social media with at least 2 years in a strategy or lead role.
- Deep platform fluency — you know why a Reel outperforms a Carousel on Tuesday mornings, when LinkedIn thought-leadership hits different, and what makes a YouTube thumbnail stop the scroll. Instagram, LinkedIn, YouTube — you live on these.
- A nose for trends — not a follower who hops on everything late. You spot emerging formats, sounds, and cultural conversations early and know which ones are worth Bhanzu's time.
- Team leadership experience — you've managed or mentored a team before. You know how to set direction, give actionable feedback, and build people up without micromanaging.
- Data comfort — reach, engagement rate, saves, shares, follower growth, CTR, conversion from social — you speak this language fluently. Comfortable with Meta Business Suite, LinkedIn Analytics, YouTube Studio, and third-party tools (Sprinklr, Hootsuite, Buffer, etc.).
- Strong opinions on content — you have a clear point of view on what makes good content, what's cringe vs. clever, what formats are dying and what's about to blow up. You can articulate it and defend it.
- Sharp brief-writing skills — you can direct creative teams with clarity and precision. No ambiguity, no "just make it pop."
- Comfortable with chaos — edtech moves fast, the internet moves faster. You don't freeze when plans change — you adapt and ship.
Click on Apply to know more.