Baidyanath Ayurved
Website:
baidyanath.com
Job details:
We're hiring a Social Media Lead at Baidyanath.
Not someone to manage social media.
Someone to change how India sees Ayurveda.
Because here's the truth.
Ayurveda has survived for thousands of years.
But social media moves every few hours.
Our job is to make the oldest wellness system in the world feel relevant in the world's fastest-moving feeds.
And that's not easy.
We're looking for someone who believes that one great Reel can educate millions.
That one thoughtful campaign can change perceptions.
That one story can make a 100-year-old legacy feel like tomorrow.
If that excites you...
Keep reading.
This isn't a "post three times a week" job.
You'll work on product launches.
Founder content.
Brand campaigns.
Creator collaborations.
Trend-jacking when it makes sense.
Ignoring trends when they don't.
You'll turn research papers into Instagram carousels.
Clinical studies into conversations.
Ayurvedic wisdom into content people actually want to watch.
You might be the person we're looking for if...
You instinctively know why someone stops scrolling.
You save ads because they're brilliant.
You study brands outside your industry.
You think about hooks before visuals.
You understand that every comment is a conversation.
And every post is a chance to earn trust.
Not just likes.
Your job will include...
• Building Baidyanath's social presence across platforms.
• Working closely with founders, product teams, designers and creators.
• Creating campaigns people remember—not just content calendars people forget.
• Turning complicated wellness topics into simple, engaging stories.
• Using insights and data to make every campaign smarter than the last.
• Helping shape how the next generation discovers Ayurveda.
Before you apply...
Please don't send us a résumé filled with buzzwords.
Please don't tell us you're "passionate about social media."
Show us instead.
Send us your best campaign.
Tell us about a brand that's winning on social.
Or show us one Baidyanath post you'd completely reinvent—and explain why.
We're interested in how you think.
Not how many software tools you know.
Why Baidyanath?
Because you'll be working on one of India's most trusted Ayurvedic brands.
A brand with over a century of heritage.
A brand trusted by generations.
But also one that's writing its next chapter.
You'll have the opportunity to blend timeless wisdom with modern storytelling.
To create work that educates.
Builds trust.
Starts conversations.
And reaches millions of people across India and beyond.
If you're excited by that challenge...
We'd love to hear from you.
Send you CV to careers@baidyanath.com.
Click on Apply to know more.