Social Media & Influencer Marketing
makeO_skin
- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- campaign performance
- marketing campaigns
- paid social
About the role
makeO_skin
Website:
makeo.app
Job details:
Social Media Marketing
- Plan, create, and publish engaging content across social media platforms including Instagram, Facebook, LinkedIn, YouTube, and X.
- Develop monthly content calendars aligned with marketing campaigns and business goals.
- Collaborate with designers, videographers, and content creators to produce high-quality creative assets.
- Monitor community engagement by responding to comments, messages, and user interactions.
- Track social media performance and prepare regular reports with actionable insights.
- Stay updated on platform trends, viral formats, and emerging features to keep the brand relevant.
- Work closely with performance marketing and brand teams to amplify campaigns through organic and paid social initiatives.
Influencer Marketing
- Identify, evaluate, and onboard influencers across Instagram, YouTube, and emerging social media platforms.
- Build and maintain long-term relationships with creators, talent managers, and agencies.
- Plan and execute influencer campaigns aligned with marketing objectives and product launches.
- Negotiate collaborations, manage contracts, and ensure timely content delivery.
- Develop creative campaign briefs and ensure content aligns with brand guidelines.
- Track campaign performance using key metrics such as reach, engagement, impressions, conversions, and ROI.
- Maintain influencer databases and monitor industry trends to identify new collaboration opportunities.
- Coordinate gifting, product seeding, and event-based influencer activations.
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