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About the Role
We're looking for a creative yet highly analytical Social Media & Growth Manager to lead the digital presence of Sakshi Agarwal (actor, creator, entrepreneur) and OKUU (premium performance nutrition brand).
This is not a posting-only role.
You'll own the complete digital growth engine—from content strategy and content planning to performance marketing, analytics, SEO, creator collaborations, and community growth.
You'll work directly with the founder and have significant ownership over scaling two high-growth brands.
Responsibilities📈 Social Media Strategy
- Build monthly content strategy for Instagram, YouTube, X, LinkedIn and Facebook
- Develop content calendars aligned with launches and campaigns
- Identify viral trends while maintaining premium brand positioning
- Create platform-specific strategies instead of cross-posting identical content
- Develop audience growth strategies for both brands
🎬 Content Planning
- Plan weekly reels, shorts, YouTube videos and campaigns
- Write creative briefs and scripts
- Coordinate with videographers, editors and designers
- Plan photoshoots and production schedules
- Maintain a content pipeline ensuring consistent publishing
🚀 Performance Marketing
- Plan and manage Meta Ads
- Optimize campaigns based on ROAS, CAC and conversions
- Build retargeting funnels
- A/B test creatives, audiences and landing pages
📊 Analytics & Growth
Track and improve:
- Reach
- Engagement
- Watch Time
- Followers
- Website Traffic
- Email Signups
- Sales Attribution
- Conversion Rate
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
Deliver weekly and monthly reports with actionable insights.
🔍 SEO & Discoverability
- YouTube SEO
- Instagram keyword optimization
- Google Search optimization
- Metadata optimization
- Hashtag research
- Thumbnail strategy
- Video title optimization
🛒 E-commerce Growth (OKUU)
- Drive traffic to website and Amazon
- Optimize product launches
- Plan sale campaigns
- Coordinate influencer campaigns
- Improve conversion funnels
- Increase repeat purchases
🤝 Influencer & Community Management
- Identify creators aligned with both brands
- Build influencer partnerships
- Manage outreach
- Build community engagement
- Respond to comments and DMs
- Monitor brand sentiment
💡 Creative Ideation
Generate fresh ideas for:
- Viral reels
- Story campaigns
- Product launches
- Brand collaborations
- Trend hijacking
- YouTube series
- Founder storytelling
- Lifestyle content
Required SkillsMust Have
- 3–6+ years in Social Media Marketing
- Strong understanding of Instagram & YouTube algorithms
- Experience running Meta Ads
- Google Ads certification (preferred)
- Strong copywriting skills
- Content strategy expertise
- Performance marketing experience
- SEO knowledge
- Data-driven decision making
- Excellent communication skills
Bonus Skills
- Canva
- Adobe Creative Suite
- CapCut
- Shopify
- Amazon Seller Central
- Google Analytics
- Google Tag Manager
- Meta Business Suite
- Notion
- ClickUp
- AI tools (ChatGPT, Claude, Midjourney, etc.)
KPIsSakshi Agarwal
- Audience growth
- Engagement rate
- Reel views
- YouTube subscribers
- Watch time
- Brand collaborations generated
- Organic reach
- Community engagement
OKUU
- Website traffic
- Amazon sales
- Website conversions
- ROAS
- CAC
- Revenue from social
- Repeat customer rate
- Creator collaborations
- Email list growth
Ideal Candidate
We're looking for someone who:
- Thinks like both a strategist and an operator
- Loves consumer brands and storytelling
- Understands internet culture and premium branding
- Is obsessed with analytics and continuous improvement
- Can independently execute campaigns from idea to results
- Takes ownership and moves quickly without constant supervision
What You'll Work On
- Building Sakshi Agarwal into one of India's leading actor-founder digital brands.
- Scaling OKUU into India's most loved premium performance nutrition brand.
- Creating content that blends storytelling, entertainment, education and commerce.
- Launching campaigns that drive measurable business growth—not just views.
How to Apply
Please send to sakshistudios@okuufit.com
- Resume
- Portfolio of social media accounts managed
- Links to campaigns you've worked on (organic and paid)
- Performance metrics achieved (growth, ROAS, engagement, conversions, etc.)
- A short note on why you're excited to work with Sakshi Agarwal and OKUU
This role is ideal for someone who wants to build iconic brands, not just manage social media. 🚀
Click on Apply to know more.