Website:
shugahdaddy.com
Job details:
Role objective:
Work closely with the Bourrne brand team to create social media creatives, reels, stories and campaign assets while staying constantly updated with what is trending across Instagram and other social platforms.
What they will do
- Create Instagram posts, carousels, stories, reels covers and campaign creatives
- Develop creative adaptations for Bourrne's campaigns and product launches
- Assist with reel concepts, visual references, moodboards and storyboards
- Track Instagram trends, formats, sounds, memes, visual styles and emerging content formats
- Bring 2–3 relevant trend/creative references regularly to the team
- Translate trends into something that feels Bourrne, rather than simply copying them
- Work with product photography and video to create social-first content
- Resize/adapt creatives for different platforms and formats
- Assist in maintaining the Bourrne visual language and design consistency
- Support the team during shoots with creative references and content ideas
- Monitor what competing and aspirational menswear/lifestyle brands are doing
Skills we're looking for
Must have
- Good knowledge of Graphic Design
- Working knowledge of Photoshop / Illustrator / Canva / Figma — strong command of at least 1–2 is enough
- Good understanding of Instagram
- Strong visual sense and typography/layout skills
- Ability to create clean, premium, contemporary fashion creatives
- Naturally curious about social media trends and internet culture
- Good understanding of what makes a Reel/post visually engaging
Good to have
- Basic Premiere Pro / CapCut / After Effects
- Photography or video-editing knowledge
- Fashion/lifestyle brand experience
- Understanding of AI creative tools
- Basic understanding of Instagram analytics
The person we're looking for
Not someone who only waits for a brief.
We want someone who can say:
“I saw this trend yesterday. Here's how I think Bourrne could use it.”They should be young, visually curious, internet-native and commercially aware — someone who understands that a premium menswear brand doesn't have to look boring just because it's premium.
Hybrid role
Location: Mumbai
Work mode: Hybrid
Duration: 3–6 months
Type: Internship
Stipend: To be discussed based on experience/portfolio
Best candidate profile:
A design/fashion/communication student or recent graduate who has a strong portfolio and an active understanding of social media, rather than someone selected purely on academic qualifications.
Click on Apply to know more.
