ME Digital
Website:
medigital.ae
Job details:
About ME Digital
ME Digital is a creative marketing agency based in Dubai, built to help brands stand out, communicate better, and grow stronger through strategy-led digital experiences. From social media and paid advertising to websites, branding, content, and campaign execution, we work with clients across industries to create marketing that is bold, relevant, and results-driven.
We are looking for a Social Media & SEM Specialist to join our back office team in Kochi and support our client accounts with strong planning, execution, and performance-focused digital marketing.
Role Overview
The Social Media & SEM Specialist will be responsible for managing social media strategies, coordinating content execution, handling client accounts, and managing Google Ads campaigns. This role requires a mix of creative thinking, strong coordination skills, and hands-on digital marketing knowledge.
You will work closely with the design, content, and client servicing teams to ensure campaigns are planned, delivered, monitored, and optimized effectively.
Key Responsibilities
Social Media Strategy & Account Management
- Develop monthly social media strategies and content plans for assigned clients.
- Manage day-to-day social media accounts across platforms such as Instagram, Facebook, LinkedIn, TikTok, and others as required.
- Plan content themes, campaign ideas, post formats, captions, and engagement-driven concepts.
- Coordinate with designers, copywriters, and video teams to ensure timely content creation and delivery.
- Review creative outputs to ensure they align with the client’s brand, brief, and platform requirements.
- Schedule and publish content across social media platforms.
- Monitor comments, messages, engagement, and overall page activity when required.
- Track competitor activities, social media trends, and content opportunities relevant to each client.
- Prepare monthly social media performance reports with insights and recommendations.
SEM & Google Ads Management
- Set up, manage, and optimize Google Ads campaigns for clients.
- Work across campaign types such as Search Ads, Display Ads, Performance Max, YouTube Ads, and remarketing campaigns.
- Conduct keyword research, audience research, and competitor analysis.
- Write and optimize ad copies based on campaign objectives.
- Monitor budgets, bids, conversions, click-through rates, cost per lead, and other key performance metrics.
- Set up and review conversion tracking in coordination with the website/development team.
- Provide campaign performance reports with clear recommendations for improvement.
- Continuously test and optimize campaigns to improve lead quality, traffic, and return on ad spend.
Client & Team Coordination
- Understand client requirements and convert them into actionable digital marketing tasks.
- Coordinate with internal teams to ensure content calendars, ad creatives, landing pages, and campaign assets are delivered on time.
- Attend internal review meetings and support client meetings when required.
- Maintain clear communication on campaign status, approvals, changes, and deadlines.
- Ensure all client deliverables follow ME Digital’s quality standards.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Mass Communication, Business, or a related field.
- 1–3 years of experience in social media management, digital marketing, or paid advertising.
- Hands-on experience with Google Ads is required.
- Good understanding of Meta Business Suite, Instagram, Facebook, LinkedIn, and other major social media platforms.
- Strong knowledge of content planning, campaign execution, and digital marketing funnels.
- Ability to coordinate with designers and creative teams effectively.
- Good writing skills for captions, ad copies, content briefs, and reports.
- Basic understanding of SEO, landing pages, analytics, and conversion tracking is an advantage.
- Experience with tools such as Google Analytics, Google Tag Manager, Looker Studio, Meta Ads Manager, Canva, or scheduling platforms will be an added advantage.
- Strong attention to detail, time management, and organizational skills.
- Ability to manage multiple client accounts and deadlines.
Click on Apply to know more.