Website:
mydignity.in
Job details:
Location : Nashik Only (NO Work from Home)
Onsite
Experience : 1-3 Years
About EZ Wellness
At EZ Wellness, we believe that health and wellness shouldn’t be complicated. Our mission is to make healthy living accessible, effortless, and "EZ" for everyone through high-quality products and a supportive community. We are looking for a hybrid Brand Strategist & Content Writer to establish our unique brand voice, construct our digital footprint, and drive growth from the ground up.
Role Overview
This is a high-impact, full-time role where strategic thinking meets creative execution. You will be responsible for defining how EZ Wellness shows up in the world from the macro branding plans to micro-level execution like Instagram creatives, product image conceptualization, and high-converting ad copy. If you have a passion for the wellness space and know how to tell a story that connects deeply with modern consumers, we want you on our team.
Key Responsibilities
1. Brand Strategy & Planning
- Develop and execute a comprehensive lifestyle and wellness brand positioning framework.
- Define the core brand identity, including target persona alignment, voice, tone, and competitive differentiators.
- Formulate a cohesive content ecosystem mapping back to core business targets (brand awareness, lead gen, community).
2. Copywriting & Content Creation
- Write compelling, high-converting copy across platforms: Instagram captions, static scripts, reels, and product detail descriptions.
- Craft concise, punchy hooks and body texts for paid brand advertisements (Meta/Google ads).
- Ensure all content aligns seamlessly with the EZ Wellness tone clear, engaging, empathetic, and authoritative.
3. Social Media Visual Direction & Creatives
- Conceptualise aesthetic Instagram post layouts, carousels, and stories that stop users from scrolling.
- Maintain a pristine, cohesive grid aesthetic reflecting premium wellness trends.
- Stay up-to-date with viral wellness trends, audio formats, and community engagement tactics.
4. Product Image & Aesthetic Building
- Direct the visual narrative for product photography, including storyboarding e-commerce images and lifestyle mockups.
- Collaborate with graphic designers and photographers to ensure final media assets reflect an "effortless wellness" lifestyle.
Requirements & Qualifications
- Experience: 3+ years of full-time experience as a Brand Strategist, Content Creator, Copywriter, or Social Media Specialist.
- Niche Expertise: Prior experience working directly with D2C, lifestyle, fitness, supplements, or wellness brands is highly preferred.
- Design Savvy: Proficiency in design and storyboarding tools like Canva, Adobe Express, or Figma to draft concepts.
- Storytelling: A proven track record of using emotional storytelling to build online communities.
- Portfolio: A strong portfolio demonstrating a mix of branding frameworks, written copy, and visual social media grids.
Click on Apply to know more.