The Indian Garage Co.
Website:
tigc.in
Job details:
We’re looking for an energetic, detail-obsessed Social Media Executive who lives and breathes content. From daily posts to weekly calendars, from brainstorming trend-led ideas to publishing high-performing reels, you’ll be the engine behind Indian Garage’s always-on social presence. If you love culture, fashion, internet humour, and fast-moving content cycles, you’ll feel right at home.
Is this you? ● Bachelor’s degree in Marketing, Film, Design, Mass Communication, or similar. ● 1–2 years of experience in brand marketing, video production, or content creation. ● Strong creative sensibility with the ability to translate briefs into powerful visuals. ● Experience working with creative agencies and production teams. ● Excellent project management and communication skills. ● Understanding of fashion/lifestyle trends across social and digital. ● Quality-first mindset with an obsession for detail and brand consistency.
What you'll do: Campaign Ideation & Execution ● Build concepts, storyboards, and scripts for brand campaigns, seasonal launches, and hero stories. ● Work cross-functionally to ensure campaigns land across all key touchpoints. Produce Brand Videos ● Lead end-to-end production of brand films, campaign content, reels, product videos, and founder-led storytelling. ● Oversee scripting, shoot planning, talent scouting, and post-production workflows. Creative Collaboration ● Partner with videographers, editors, stylists, designers, and agencies to bring ideas to life. ● Review creative outputs to ensure they align with brand tone and RTBs. Manage Agencies & Freelancers ● Coordinate with external partners for shoots, production, illustration, and design. ● Ensure timely, high-quality creative delivery across all assets. Brand Consistency & Messaging ● Maintain and enforce visual and verbal brand identity across campaigns. Trend Mapping & Creative Research ● Stay updated on design, video, pop culture, and fashion communication trends. ● Bring fresh formats, references, and global inspiration to campaign thinking.
Pre-requisites: ● 1–2 years' experience in brand marketing/video/content. ● Strong creative + visual storytelling skills. ● Ability to manage complex projects with multiple moving parts. ● Experience working with production houses or content studios. ● Basic understanding of digital-first brand communication. ● Bonus: Experience in fashion, lifestyle, or D2C. About us: Started in 2012 with the aim to bring fast fashion to India, over the last decade, The Indian Garage Co. has become a leading brand in the men’s casual wear space. The growth, especially in the last 3 years, from a 30cr brand to a 500cr+ brand, has been at breakneck speed.
At The Indian Garage Co. (Indian Garage), we’re redefining fast fashion for India’s youth. With a deep focus on product quality, trend-led design, and value pricing, we’re building one of India’s leading D2C fashion platforms—without any brand tax.
Location: Bangalore (on-site)
What we offer: ● Creative freedom like you've never experienced before. This is your canvas, your playground. ● A competitive salary and benefits package to fuel your creative fire. ● A culture of ownership and collaboration where your voice matters and your ideas blossom. ● The chance to be part of something big, something revolutionary, something that will change the face of fashion.
Click on Apply to know more.