Website:
optimist.co.in
Job details:
Location: Pune
Employment Type: Full-Time
Experience: 0–2 Years
Role OverviewWe are looking for a responsible and execution-focused Social Media Executive to manage the day-to-day social media activities of multiple client accounts. The role requires strong coordination, timely publishing, content supervision, community management and performance reporting.
Key Responsibilities- Manage assigned client social media accounts across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Prepare monthly content calendars based on approved campaign plans, festivals, offers and business requirements.
- Coordinate with content writers, graphic designers and video editors for timely content creation.
- Share clear creative briefs, references, formats, dimensions and publishing requirements with the internal team.
- Review post copy, captions, hashtags, creatives, reels and videos before client submission.
- Coordinate with clients for content inputs, approvals, corrections and publishing confirmations.
- Schedule and publish approved posts, reels, stories, videos and carousel posts.
- Maintain accurate publishing dates, platform formats, captions, links, tags and location details.
- Monitor comments, direct messages, mentions and audience responses regularly.
- Respond to basic enquiries using approved brand communication guidelines.
- Escalate sales enquiries, complaints or sensitive messages to the concerned client or internal team.
- Maintain client-wise folders, approval records, content calendars and publishing trackers.
- Ensure that no unapproved or incorrect content is published.
- Track basic performance metrics such as reach, impressions, engagement, followers, profile visits, video views and enquiries.
- Prepare weekly and monthly social media performance reports.
- Highlight high-performing content, low-performing content and pending action points.
- Co-ordinate with the paid media team for ad creatives, captions, formats and campaign-related content requirements.
- Monitor competitor pages and relevant industry content for execution references.
- Attend internal and client review meetings whenever required.
- Ensure timely completion of all assigned social media deliverables.
Required Skills- Good understanding of Instagram, Facebook, LinkedIn and YouTube.
- Strong command of social media publishing and scheduling tools.
- Ability to manage multiple client accounts and deadlines.
- Good written and verbal communication skills.
- Strong coordination and follow-up ability.
- Basic understanding of captions, hashtags, reels, stories and platform-specific formats.
- Ability to read and explain social media performance reports.
- Attention to detail while reviewing content and publishing posts.
- Working knowledge of Meta Business Suite, LinkedIn Pages, YouTube Studio and Google Sheets.
Preferred Qualifications- Bachelor’s degree in Marketing, Mass Communication, Media, Business or a related field.
- Previous experience in a digital marketing agency will be preferred.
- Experience managing accounts from industries such as real estate, FMCG, healthcare, jewellery, hospitality or B2B will be an advantage.
- Basic knowledge of Canva or similar tools will be helpful.
Key Performance Indicators- Timely completion of monthly content calendars.
- On-time publishing of approved content.
- Accuracy in captions, creatives, tags, links and platform formats.
- Timely client coordination and approval follow-ups.
- Response time for comments, messages and enquiries.
- Quality and accuracy of weekly and monthly reports.
- Reduction in missed posts, publishing errors and approval delays.
- Proper maintenance of content trackers and client records.
Professional Expectations- Maintain confidentiality of client information.
- Communicate delays or dependencies in advance.
- Take ownership of assigned social media accounts.
- Follow internal approval and publishing processes.
- Maintain professional communication with clients and team members.
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