Mugafi
Website:
mugafi.com
Job details:
Role Overview
We are looking for a Social Media Executive who will manage and grow Mugafi’s digital presence across key platforms, primarily LinkedIn, Instagram, and our newsletter. The role requires someone who understands storytelling, content strategy, and audience engagement, and can translate Mugafi’s vision into compelling digital communication.
Key Responsibilities
Social Media Management
- Manage and execute Mugafi’s social media strategy across LinkedIn and Instagram
- Plan and maintain a monthly social media content calendar
- Create engaging posts including copy, captions, and basic visual briefs
- Monitor comments, messages, and audience engagement
Content Creation
- Write high-quality content aligned with Mugafi’s storytelling and brand voice
- Work with the design team to create visually engaging posts and campaigns
- Develop creative formats such as carousels, reels, and thought-leadership posts
Newsletter Management
- Plan, draft, and publish Mugafi’s periodic newsletter
- Curate stories, updates, and industry insights relevant to the storytelling community
- Track open rates, engagement, and optimize content accordingly
Analytics & Reporting
- Track social media performance metrics and engagement trends
- Prepare periodic reports and suggest improvements to increase reach and engagement
Requirements
- 1–3 years of experience in social media management, content marketing, or digital marketing
- Strong writing and storytelling skills
- Good understanding of LinkedIn and Instagram growth strategies
- Experience with newsletter tools (such as Mailchimp, Substack, etc.) is a plus
- Basic understanding of social media analytics and performance tracking
- Interest in storytelling, films, books, or creative industries is highly preferred
Click on Apply to know more.