Website:
kurawellness.in
Job details:
Hiring: Content Producer & Lead Creator | KURALocation: Mumbai, India (In-person)
Compensation: ₹25,000 - 30,000/ month
The VisionAt KURA, we aren't just building another fitness brand; we are building a performance science platform. We bridge the gap between complex human bioenergetics and actionable wellness. This is a passion-driven role, we are looking for a creator who doesn't just "post," but someone who truly can enjoy the process of ideating, filming, and editing.
The RoleWe need an end-to-end producer. You will be responsible for the entire lifecycle of our content, from the first spark of a viral idea to the final export and the logistics that make high-level production possible.
1. Creative Strategy & Virality Analysis: You aren't just following trends; you are analysing them. You should be deep enough in the social media ecosystem to identify why a specific sound, meme, or hook is booming and, more importantly, how to adapt that energy to KURA’s sophisticated, minimalist brand voice.
2. End-to-End Production: You lead the filming and post-production. You are responsible for scripting, directing, framing, and sound design. Your goal is to produce final pieces that look high-end, clean, and professional.
3. Production Logistics & Coordination: You are the engine that keeps our experts moving. You will manage communications with our network of trainers and nutritionists, scheduling filming sessions and organising "bulk production days." You ensure that the logistics are so seamless that our experts can simply show up, film, and leave, while you handle everything behind the scenes. This also includes handling the company’s internal logistics which would include scheduling the filming for us as well, managing the timeline for creating more content and presenting ready pieces of content regularly.
Requirements & ExperienceThe Experience (Non-Negotiable): Proven Track Record: You must have been creating content for some time. We do not require a professional background or a corporate history—what we require is a body of work.
- The Passion Project: Whether it’s a personal YouTube channel, a niche Instagram account, or a TikTok portfolio you’ve built on the side, you must demonstrate that you have consistently produced, edited, and managed content as a serious passion.
- Technical Mastery: Proficiency in professional editing software (Premiere Pro, DaVinci Resolve, Canva or CapCut) and a working understanding of mobile or DSLR cinematography, lighting, and audio.
The Social Media "Brain" :
- Trend Fluency: You are "chronically online" in the best way possible. You know which sounds are peaking, which visual styles are emerging, and which memes are currently shaping the culture.
- Content Analysis: You can look at a viral video and deconstruct why it worked (the hook, the retention, the pacing) and translate those learnings into our specific wellness niche.
- Platform Expertise: Deep knowledge of Instagram, TikTok, and YouTube algorithms and formatting.
Wellness Interest: A genuine interest in fitness, performance science, or human bioenergetics. You should be excited to learn about the mTOR pathway or metabolic systems to better translate them for our audience.
Who You Are- A Systems Thinker: You value "systems over goals" and can build a repeatable content handoff architecture.
- Highly Organised: You thrive on scheduling, contacting the right people, and making sure the logistics of a shoot go smoothly.
Application ProcessTo apply, please send your CV along with a link to your Portfolio or Passion Project (Social media handles, YouTube links, or a Google Drive folder).
Click on Apply to know more.