IMS Learning Resources Pvt. Ltd.
Website:
imsindia.com
Job details:
Company Description IMS is a leading test-preparation organization with 120+ centers across India, offering coaching for a wide range of entrance examinations. In Gujarat, IMS has a strong presence in major cities including Ahmedabad, Gandhinagar, Vadodara, Vallabh Vidyanagar, Surat, and Rajkot. The institute supports aspirants preparing for management, law, international studies, and undergraduate entrance tests such as CAT, XAT, NMAT, CMAT, GRE, CLAT, BBA, GMAT, SAT, SNAP, IELTS, TOEFL, and others. IMS is known for its structured programs, experienced faculty, and student-focused guidance that help learners achieve their academic and career goals.
Role Description This is a full-time on-site role for a Social Media Executive based in Ahmedabad. The Social Media Executive will manage IMS Gujarat’s social media presence by planning and executing campaigns across platforms, creating and posting engaging content, and optimizing profiles for reach and engagement. The role includes monitoring performance metrics, responding to queries and comments, coordinating with academic and marketing teams for timely updates, and ensuring brand consistency in all communication. The Social Media Executive will also support media planning activities, track competitor activity, and contribute ideas to improve student engagement and lead generation.
Qualifications
- Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to manage and grow digital channels effectively.
- Candidates should possess strong Communication and Writing skills to create clear, engaging, and accurate content for various audiences.
- Candidates should possess skills in Media Planning to support campaign scheduling, budgeting, and platform selection.
- Familiarity with major social platforms (e.g., Instagram, Facebook, YouTube, LinkedIn) and basic analytics tools is beneficial.
- Ability to work on-site in Ahmedabad, collaborate with cross-functional teams, and manage multiple tasks with attention to detail.
- A bachelor’s degree in marketing, communications, media, or a related field, along with prior experience in social media or digital marketing, is preferred.
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