Website:
codetocouture.com
Job details:
Code to Couture is a boutique performance marketing agency specializing in fashion and luxury brands. We're looking for a Google Ads Manager/Associate to plan, execute, and optimize paid campaigns for our roster of fashion and lifestyle clients.
CORE RESPONSIBILITIES
1. Brand Storytelling & Content Strategy
Responsibilities:
• Build monthly/weekly content strategies rooted in brand identity, collection stories, stylistic references, and seasonal moments.
• Develop narratives for campaigns, drops, festive edits, lookbooks, BTS and influencer-led content.
Skillsets:
• Strong grasp of fashion communication, trend forecasting, moodboarding.
• Ability to adapt tone: luxury, editorial, playful, or contemporary.
• Insight into audience psychology and brand positioning.
2. Creative Direction & Production Supervision
Responsibilities:
• Convert ideas into shoot plans; curate references, shot lists, locations, styling cues.
• Coordinate with photographers, stylists, editors, models, and founders.
• Ensure content is elevated, on-tone, and visually consistent with luxury standards.
Skillsets:
• Strong eye for aesthetics, composition, and fashion styling.
3. Social Platform Management
Responsibilities:
• Schedule and upload content across Instagram, Facebook, YouTube, Pinterest, LinkedIn.
• Maintain consistent posting cadence, topicality, and visual consistency.
• Optimize each post with effective captions, hooks, hashtags, and alt text.
Skillsets:
• Deep platform knowledge, analytics literacy, and understanding of luxury digital behaviour.
• Ability to craft scroll-stopping captions and elevated copy.
• Strong organisational and multitasking ability.
4. Community Engagement & Brand Reputation
Responsibilities:
• Respond to DMs, comments, and queries in the brand’s tone.
• Build relationships with loyal customers, brides-to-be, stylists, and creators.
• Monitor brand sentiment and ensure clean representation across channels.
5. Performance Tracking & Monthly Reporting
Responsibilities:
• Track growth, reach, saves, conversions, website visits & insights.
• Analyse which content pillars perform and why.
• Share actionable recommendations for the next month.
Skillsets:
• Analytics literacy.
• Ability to convert numbers into strategy.
• Strong report-making and presentation skills.
6. Cross-Team Alignment & Client Communication
Responsibilities:
• Work closely with founders, designers, performance marketers, and sales teams.
• Ensure social media reflects business priorities- new launches, exhibitions, edits, sales.
• Present strategy and updates to clients with clarity and confidence.
Location : Chhatarpur ,Delhi
Working Days & Timing : 10 AM To 6 PM (Mon -Friday) and Sat (WFH)
Exp -1 Year-2 years
Click on Apply to know more.