Social Media Executive
BW Media
- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
About the role
Website:
bismarckworldmedia.com
Job details:
Key Responsibilities:
- Plan and execute social media strategies specifically for B2B brands.
- Manage platforms such as LinkedIn, Twitter, and Instagram, with strong expertise in LinkedIn marketing.
- Create and maintain monthly content calendars aligned with marketing goals.
- Coordinate with content writers and designers to create B2B-focused content.
- Develop posts such as thought leadership, industry insights, case studies, product highlights, and educational content.
- Ensure all content aligns with brand positioning and lead generation goals.
- Create social media content that targets decision-makers, founders, CXOs, and business professionals.
- Support lead generation campaigns through social media channels.
- Understand B2B funnels (awareness → consideration → conversion).
- Monitor performance metrics such as engagement, reach, CTR, and leads generated.
- Prepare monthly performance reports with actionable insights.
- Continuously optimize strategies based on analytics.
- Work closely with SEO, paid media, and design teams to execute integrated campaigns.
- Coordinate with internal teams to ensure timely posting and campaign delivery.
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