Website:
appzime.com
Job details:
Social Media & Events Marketing Manager
Location: Remote
Employment Type: Full-Time
Shift Timings: 6:00 PM – 3:00 AM IST (EST Time Zone)
Role Overview
We are seeking a highly motivated and results-driven Social Media & Events Marketing Manager to lead and scale social media initiatives and event marketing programs for the US market. The role will focus on building brand awareness, generating demand, strengthening customer relationships, and contributing to business pipeline growth for a B2B SaaS organization.
The ideal candidate should combine strategic thinking, creativity, strong execution, event management expertise, and data-driven marketing skills, with proven experience in B2B SaaS social media and event marketing.
Key ResponsibilitiesSocial Media Marketing
- Develop and execute a B2B social media strategy aligned with business goals, brand positioning, and demand generation objectives.
- Manage content planning, creation, scheduling, publishing, and performance tracking across platforms such as LinkedIn, X (Twitter), YouTube, and other B2B channels.
- Create engaging content including:
- Product updates
- Customer stories
- Thought leadership
- Event promotions
- Employer branding
- Marketing campaign launches
- Collaborate with Product Marketing, Sales, Customer Success, and Leadership teams to develop relevant messaging.
- Monitor industry trends, competitor activity, and audience engagement.
- Manage community engagement, comments, direct messages, and online brand reputation.
- Track and analyze metrics such as engagement, reach, CTR, follower growth, and MQL influence.
- Present actionable insights and recommendations based on social media performance.
Event Marketing
- Plan and execute B2B events, including:
- Trade shows
- Industry conferences
- Webinars
- Customer roundtables
- Roadshows
- Partner events
- Own the complete event lifecycle, including:
- Event concept and planning
- Budgeting
- Logistics
- Promotion
- Execution
- Post-event analysis and reporting
- Collaborate with Sales and Partnerships teams to maximize lead generation, pipeline impact, and event ROI.
- Manage vendor relationships, sponsorship negotiations, booth design, and event collateral.
- Develop event promotion strategies across social media, email, website, and paid marketing channels.
- Track event performance metrics such as registrations, attendance, leads generated, and revenue influenced.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 8+ years of experience in B2B SaaS marketing, with a strong focus on social media and event marketing.
- Proven experience managing US-focused B2B marketing campaigns and events.
- Strong understanding of:
- B2B buyer journeys
- Demand generation
- Account-Based Marketing (ABM)
- Hands-on experience with tools such as:
- HubSpot / Marketo
- Salesforce
- Hootsuite / Sprout Social
- Google Analytics
- LinkedIn Campaign Manager
- Event management platforms
- Excellent written and verbal communication skills.
- Strong storytelling and content development capabilities.
- Excellent project management, organizational, and execution skills.
Preferred Qualifications
- Experience marketing to mid-market and enterprise SaaS buyers.
- Familiarity with Product-Led Growth (PLG) and high-growth startup environments.
- Experience managing US industry trade shows and SaaS conferences.
- Ability to work cross-functionally with Sales, Partnerships, Product, Customer Success, and Leadership teams.
Work Details
- Employment Type: Full-Time
- Work Mode: Remote
- Shift: 6:00 PM – 3:00 AM IST
- Time Zone: EST
- Experience: 8+ Years
- Market Focus: US B2B SaaS
Interested candidate can drop resume here - priya.chauhan@appzime.in
Click on Apply to know more.