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Key Responsibilities: Social Media & Digital Marketing Executive
Assist the Social Media Manager with day-to-day social media activities.
Edit Reels, videos, and other social media content as per brand requirements.
Assist during product shoots and content shoots, including setup, coordination, and behind-the-scenes support.
Stay updated with the latest Instagram, social media, and content trends.
Research trending Reels, audios, memes, formats, and content ideas relevant to the brand.
Share fresh and relevant content ideas and trends with the Social Media Manager.
Assist in creating content calendars and planning upcoming posts.
Coordinate and support the execution of approved content ideas.
Help create basic graphics, story content, and other creative assets when needed.
Organize and maintain raw photos, videos, and other content files.
Ensure content is edited and delivered within the given timelines.
Assist with competitor research and monitor relevant industry trends.
Support consistency in the brand's social media content and visual identity.
Work closely with the Social Media Manager and follow assigned content strategies and guidelines.
Take ownership of assigned tasks and provide regular updates on work progress.
Paid Advertising
Assist in planning, creating, and managing paid ad campaigns on platforms such as Meta (Facebook & Instagram).
Help create ad creatives, videos, graphics, and copy for paid campaigns.
Monitor campaign performance and track basic metrics such as reach, engagement, clicks, leads, and conversions.
Assist in identifying high-performing content that can be used for paid promotions.
Support in testing different creatives, audiences, and ad formats.
Stay updated with the latest paid advertising trends and platform updates.
Coordinate with the Social Media Manager to optimize campaigns based on performance.
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