Flynaut
Website:
flynaut.com
Job details:
Social Media Coordinator
Location: Pune (On-site/Remote)
Employment Type: Full-time
Role Overview
Flynaut is looking for a proactive, creative, and results-driven Social Media Coordinator to lead our day-to-day social media presence. This role goes beyond simply posting content-you will help build our brand, generate awareness, support lead generation, and create meaningful engagement that contributes to business growth.
We're looking for someone with experience creating content for the manufacturing, industrial, engineering, or B2B technology sectors, who understands how to translate complex topics into engaging social media content. The ideal candidate is a self-starter, eager to learn, stays ahead of industry trends, collaborates closely with sales and marketing teams, and takes ownership of keeping our social channels active and impactful.
Key Responsibilities
- Plan, create, write, schedule, and publish engaging content across LinkedIn, Facebook, Instagram, X, and other relevant platforms.
- Develop compelling social media copy, campaigns, and content calendars aligned with Flynaut's marketing objectives.
- Research manufacturing, industrial, technology, cybersecurity, and AI trends to create timely and relevant content.
- Work closely with the marketing, design, and sales teams to develop campaigns that support brand awareness, lead generation, and business development.
- Coordinate visual assets, graphics, videos, and other creative content for social media campaigns.
- Monitor social media channels daily and respond to comments, messages, and inquiries professionally and promptly.
- Track engagement, follower growth, campaign performance, and other key metrics while preparing regular performance reports.
- Recommend improvements based on analytics, platform updates, and emerging social media trends.
- Ensure brand consistency across all platforms while maintaining compliance with platform policies and community guidelines.
- Identify opportunities to increase engagement, reach, website traffic, and qualified leads through organic social media initiatives.
- Support marketing initiatives, webinars, events, product launches, and employer branding campaigns through social media.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Media, Business, or a related field (or equivalent practical experience).
- 2+ years of experience in social media management, digital marketing, or content marketing.
- Experience creating content for manufacturing, industrial, engineering, technology, or B2B organizations is highly preferred.
- Excellent writing, editing, and storytelling skills with the ability to simplify technical topics into engaging content.
- Strong understanding of LinkedIn and other major social media platforms, including current best practices and algorithms.
- Experience using social media management and analytics tools such as Meta Business Suite, LinkedIn Analytics, Buffer, Hootsuite, or similar platforms.
- Basic understanding of SEO, content marketing, and digital marketing strategies.
- Ability to manage multiple projects, meet deadlines, and work independently.
- Strong communication and collaboration skills with cross-functional teams.
- A proactive, growth-oriented mindset with a passion for learning, experimenting, and continuously improving performance.
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