Website:
soulera.in
Job details:
Social Media & Content Strategist
SoulEra | Surat, India | Full-Time
About SoulEra
SoulEra is an AI-powered graphology company building psychology-led personalised reports. We sit at the intersection of behavioural science, AI and consumer wellness — helping individuals and organisations understand personality and potential through handwriting analysis. We are a fast-moving startup team based in Surat, India.
About The Role
We are looking for a Social Media & Content Strategist to own SoulEra's brand presence across all digital channels. This is a hands-on, high-ownership role — you will be responsible for building and executing our content strategy, growing our audience and working closely with the founder and performance marketing team to drive brand and business outcomes.
What You Will Do
- Own and execute the end-to-end content calendar across Instagram, YouTube and LinkedIn
- Develop monthly content calendars combining graphology education, thought leadership, reels and repurposed carousels
- Manage and grow the founder's LinkedIn personal brand — defining pillars, drafting posts and maintaining consistency
- Collaborate with the performance marketing team to align paid campaign strategy with organic content
- Brief and review work from graphic designers and video editors — ensuring brand alignment and storytelling quality
- Write and iterate website copy, app copy and microcopy in collaboration with the product team
- Manage content approvals and coordinate across internal stakeholders
- Track performance metrics and use data to continuously improve content strategy
What We Are Looking For
- 2–4 years of experience in social media management or content strategy, preferably at a startup or digital-first brand
- Strong writing skills — ability to adapt tone and voice across formats and audiences
- Experience managing multi-platform content calendars and working with creative teams
- Comfortable with data — can read analytics and translate insights into content decisions
- Interest in psychology, wellness or AI-adjacent industries is a strong plus
- Familiarity with tools like Canva, Meta Business Suite, Google Analytics and scheduling platforms
- Ability to work independently in a fast-paced startup environment with minimal hand-holding
Nice To Have
- Experience with personal branding content for founders or executives
- Basic understanding of paid social and how organic and performance marketing work together
- Prior experience in a founder's office or early-stage startup
Click on Apply to know more.