Website:
socio.ae
Job details:
SOCIO is a boutique digital marketing agency based in Dubai, working with some of the region’s most recognized brands, including Ferrari World, Huawei, FadeFit, and Wasl.
We help ambitious brands grow through strategic thinking, strong creativity, and performance-driven marketing across social media, paid ads, branding, and digital experiences. From social media and paid ads to branding, content, and websites, we focus on work that actually moves the needle.
About the Role
We are hiring a Social Media & Content Strategist to lead our internal and client social media strategy, content direction, and platform growth. This role is 60% strategy and content creation, and 40% execution and analytics. This will play a key part in shaping how our brand and our clients’ brands appear across social platforms, ensuring that content is strategic, engaging, and aligned with business priorities, product launches, and overall brand evolution.
Primary Responsibilities
- Write compelling platform-specific content, including captions, hooks, carousel copy, video scripts, short-form posts, and campaign messaging aligned with the brand voice.
- Schedule and publish content across key platforms, including LinkedIn, Instagram, TikTok, YouTube, Pinterest, Reddit, X (Twitter), and other relevant channels
- Manage daily community engagement by responding to comments, direct messages, and audience interactions in a timely and professional manner
- Maintain and manage social media profiles, ensuring all information, visuals, and brand elements remain updated and consistent
- Develop and lead the overall social media strategy aligned with company goals, brand positioning, and client objectives
- Drive consistent audience growth, engagement, and brand visibility across all platforms.
- Plan and maintain structured content calendars aligned with campaigns, product launches, and key marketing initiatives
- Track and analyze social media performance metrics, including growth, engagement, reach, and conversion impact
- Prepare regular performance reports and provide actionable insights to leadership
- Use performance data to refine strategies, optimize content, and drive continuous growth across social platforms
- Manage and maintain social media profiles across all platforms, ensuring brand consistency in bios, visuals, highlights, links, and overall presentation
Experience and Skills
- Minimum 1 year of experience in social media management, preferably within a digital marketing agency environment
- Proven track record of growing social media accounts and driving meaningful improvements in reach, engagement, and audience growth
- Strong understanding of major social platforms, including Instagram, TikTok, LinkedIn, YouTube, Pinterest, and emerging channels
- Experience planning and managing content production, including coordinating with designers, video editors, and content creators
- Excellent communication and collaboration skills, with the ability to work effectively across teams
- Work independently in a fast-paced remote environment while managing multiple projects and deadlines
- Deep understanding of platform-specific content formats, trends, and best practices to maximize performance across social channels
Why Socio?
- Work wherever you are: We’re a fully remote team with the freedom to work from anywhere - no fixed location, no rigid setup
- Startup exposure & ownership: Get hands-on experience building systems from the ground up, working closely with decision-makers
- Work with global brands: Be part of a fast-growing Dubai-based digital marketing company working with diverse clients across industries and markets
- Growth-focused culture: Learn fast, take ownership, and grow your career with a team that values creativity, performance, and continuous learning
Website - https://socio.ae
Click on Apply to know more.