Website:
editlobby.com
Job details:
Social Media & Content Strategist
Location: Bangalore
Employment Type: Full-time
Experience: 1–2+ years
Salary: ₹45,000 – ₹50,000 per month
Role Overview
We are looking for a creative, proactive, and execution-focused Social Media & Content Strategist to build and grow Edit Lobby’s online presence across social media platforms.
The ideal candidate should understand what makes content perform, be strong at content ideation and scripting, and have the ability to turn ideas into engaging, high-performing content. You will work closely with leadership, editors, designers, and creators to build Edit Lobby’s brand, personal brands, and content ecosystem.
This is a hands-on role for someone who can think strategically, write creatively, and execute quickly.
Key Responsibilities
- Develop and execute social media strategies to increase brand awareness, engagement, audience growth, and inbound leads.
- Own the content strategy and content calendar across Edit Lobby’s social media platforms.
- Research trends, formats, creators, and content opportunities relevant to the media, creative, and business space.
- Generate creative and unconventional content ideas for reels, short-form videos, carousels, posts, campaigns, and other formats.
- Write strong scripts, hooks, captions, CTAs, and creative briefs for social media content.
- Understand audience psychology and create content designed for retention, engagement, and shareability.
- Work closely with editors, motion designers, and creators to turn concepts into high-quality social media content.
- Creative-direct social media content and provide clear direction on storytelling, visuals, editing style, hooks, pacing, and overall execution.
- Manage and maintain the social media content calendar, ensuring consistent publishing.
- Develop content strategies for Edit Lobby’s brand as well as personal branding initiatives for leadership and key team members.
- Identify opportunities to build thought leadership and authority through personal branding and founder-led content.
- Monitor social media performance and analyze metrics such as reach, engagement, retention, follower growth, and leads.
- Continuously test new content formats, hooks, ideas, and distribution strategies based on performance data.
- Stay updated with social media trends, platform changes, viral formats, and emerging content styles.
- Collaborate with the marketing, creative, and leadership teams on campaigns, launches, partnerships, and brand initiatives.
- Identify potential collaborations with creators, brands, communities, and industry personalities.
- Support marketing campaigns and initiatives that generate awareness and qualified leads.
- Maintain a strong and consistent brand voice across all content and communication.
- Take ownership of content execution from idea → script → production → publishing → performance analysis.
Required Qualifications
- 1–2+ years of experience in social media, content strategy, content marketing, personal branding, or a similar role.
- Strong understanding of Instagram, YouTube, LinkedIn, and other relevant social media platforms.
- Strong knowledge of short-form content, reels, hooks, storytelling, and audience retention.
- Excellent content ideation, scripting, copywriting, and communication skills.
- Ability to understand trends and adapt them creatively to a brand.
- Strong creative judgment with an understanding of what makes content engaging and shareable.
- Experience working with editors, designers, creators, or creative production teams.
- Understanding of personal branding and founder-led content is highly preferred.
- Ability to manage multiple content initiatives and deadlines simultaneously.
- Comfortable working in a fast-paced, highly creative environment.
- Strong ownership mindset — someone who can take an idea and drive it through to execution without constant supervision.
- Data-driven approach to content, with the ability to learn from performance and continuously improve.
Click on Apply to know more.
