HairOriginals
Website:
hairoriginals.com
Job details:
Role: Social Media & Content Specialist
Location: Gurgaon
Work from Office
Company Description:
HairOriginals is the world’s first luxury brand offering 100% natural Indian human hair, as featured on Shark Tank India. Renowned for its premium-quality products, HairOriginals provides innovative solutions such as feathery, natural alternatives to promote healthy hair. The company is dedicated to helping customers reduce hair shedding while enhancing their overall hair vitality. HairOriginals is at the forefront of luxury hair innovation, setting a benchmark in the industry with its commitment to excellence.
About the Role:
We are looking for a creative, trend-savvy, and passionate Creative Social Media Content Specialist to join our marketing team at HairOriginals (India’s leading hair extensions brand). The role involves creating engaging digital content, scripting high-performing social media videos, working in campaign execution, and contributing to brand storytelling across multiple platforms.
The ideal candidate should have strong creative writing skills, understand social media trends, and be able to create relatable, audience-focused content for beauty and lifestyle audiences.
Key Responsibilities:
Content Creation & Scripting
• Write engaging scripts for:
o Instagram Reels
o YouTube Shorts
o Product tutorials
o Transformation videos
o Ad creatives
o Brand campaigns
• Create catchy hooks, storytelling concepts, and trend-based content formats.
• Develop Hinglish and English content tailored for social media audiences.
Social Media Content:
• Write captions, titles, descriptions, and CTA-driven copy for social media platforms (Instagram, YouTube, LinkedIn, TikTok etc).
• Create SEO-friendly and high-engagement content while keeping strict eye on Analytics and console.
• Research trending topics, viral formats, and audience behavior to improve content performance.
• Assist in creating launch scripts and promotional content for different cities and campaigns.
Campaign & Brand Support:
• Support marketing campaigns, product launches, and seasonal promotions.
• Contribute creative ideas for influencer collaborations and UGC-style content.
• Help maintain consistent brand tone and storytelling across platforms.
• Help in getting the UGC content from Gurgaon, Mumbai Experience centers
Shoot & Creative Coordination:
• Assist in planning and coordinating social media, product shoots.
• Organize creative references, props, and content flow for shoot execution.
• Support & coordinate with the creative team, models during campaign shoots and production activities.
Website & Blog Content:
• Assist in writing website content, blogs, and product communication product descriptions.
• Help create educational and brand-focused beauty content for LinkedIn, and other social media platforms.
Trend & Market Research:
• Research beauty, fashion, and social media trends.
• Analyze competitor content and suggest new creative ideas.
• Develop relatable, youth-focused, and trend-driven communication concepts.
Requirements:
• Strong creative writing and communication skills.
• Understanding of Instagram, YouTube Shorts, and social media trends.
• Basic knowledge of digital marketing and content strategy.
• Ability to work in a fast-paced creative environment.
• Interest in beauty, fashion, and lifestyle content.
• Good storytelling and audience engagement skills.
Preferred Skills:
• Script Writing
• Copywriting
• Social Media Marketing
• Content Strategy
• Creative Ideation
• Brand Storytelling
• SEO-based Content Writing
• Trend Research
• Campaign Planning
- Someone who understands internet culture, enjoys creating relatable and viral content, and can transform brand messaging into engaging digital storytelling.
Interested candidates can apply at HR@hairoriginals.com
Click on Apply to know more.