Mackly
Website:
mackly.com
Job details:
Location: Bangalore
Company: Mackly
đ About Mackly
Mackly is building a new kind of kidswear brand â one that puts movement, confidence, and self-expression at the center. We specialise in kids innerwear , activewear and loungewear.
Weâre not here to just sell clothes.
Weâre here to build a culture around active kids.
đŻ What This Role Is About
This is not a posting job.
This is a content ownership role.
You will be responsible for building and scaling Macklyâs social media engine across:
- Instagram
- Facebook
- LinkedIn
You will:
- Come up with ideas
- Turn them into high-performing content
- Direct execution (with a designer)
- Ensure everything we put out feels sharp, relevant, and aspirational
đ„ What Youâll Be Doing
1. Content Strategy & Ideation
- Plan weekly content (reels, statics, carousels)
- Come up with strong hooks, angles, and ideas
- Stay on top of trends, but adapt them to Macklyâs voice
2. Creative Direction (Very Important)
- Brief and direct the graphic designer clearly
- Ensure output matches brand quality and tone
- Give sharp feedback (not ânice/okâ, but what to improve and why)
3. Execution (Hands-on)
- Create quick-turnaround content (especially reels)
- Use AI tools to speed up ideation, editing, and production
- Work fast without compromising quality
4. Platform Ownership
- Manage posting across platforms
- Optimize captions, formats, and timing
- Ensure consistency in voice and output
5. Performance Thinking
- Track what works / what doesnât
- Improve content based on engagement and retention
- Think in terms of hooks, watch time, and saves (not just likes)
đ§ What Weâre Looking For
- 2â5 years experience in social media/content roles
- Strong understanding of Instagram-first content
- Ability to think in hooks, not just posts
- Experience working with or directing designers
- Good visual taste (this is critical)
- Comfortable using AI tools
- Fast, proactive, and execution-focused
đ« This Role Is NOT For You If
- You only want to plan and not execute
- You need constant direction
- You think social media is just posting regularly
- Youâre not comfortable giving feedback to designers
â What Will Make You Stand Out
- Youâve built or grown a page before
- You understand kids culture
- You can turn simple ideas into engaging content
- You think like a creator, not just a marketer
đĄ Why Join Us
- Youâll own the content engine of a fast-growing brand
- Your work will directly impact brand growth
- Youâll work closely with the founder
- Youâll have the freedom to experiment and build
đ© How to Apply
Apply here with:
- Your portfolio / Instagram pages youâve worked on
- 2â3 examples of content youâve created or directed
As part of the process, shortlisted candidates will be given a small assignment.
Compensation - âč70,000 per month (âč8.4 LPA)
Click on Apply to know more.