PIL Gaming
Website:
pilgaming.com
Job details:
Social Media & Content Lead (Core Team)
PIL Gaming | Hyderabad | In-Office
We’re not looking for a typical social media manager.
We’re looking for someone who can build a brand people can’t ignore.
PIL Gaming is a gamified experiences startup — we design real-world experiences across startups, youth, kids, and communities. From startup pitching arenas to life-skills programs, everything we build is designed to be engaging, interactive, and shareable.
We’re early.
This is a build-from-scratch role.
Role Overview
As the Social Media & Content Lead, you will own end-to-end content, social media, and brand storytelling at PIL Gaming.
This is a core team position, working directly with the founder to define how the brand looks, sounds, and grows.
Key Responsibilities
• Own and execute the entire social media strategy (Instagram, LinkedIn, etc.)
• Plan, create, and publish high-quality content (reels, posts, campaigns)
• Develop a strong and consistent brand voice and storytelling style
• Turn events, products, and ideas into high-engagement content
• Drive organic growth, reach, and audience engagement
• Identify trends and adapt them into PIL’s content ecosystem
• Manage content calendar, posting cadence, and performance tracking
• Collaborate with designers, editors, and creators
• Continuously experiment, analyse, and optimise content performance
Qualifications & Experience
• 2–5 years of experience in social media, content creation, or digital marketing
• Proven track record of creating high-performing content (especially short-form video)
• Strong understanding of Instagram, LinkedIn, and internet culture
• Experience in reels, storytelling, hooks, and content formats that drive engagement
• Ability to think both creatively and strategically
• Basic understanding of content analytics and growth metrics
• Experience with tools like CapCut, Premiere Pro, Canva, etc. is a plus
Skills We Care About
• Storytelling & content intuition
• Understanding of what makes content go viral
• Strong sense of design, aesthetics, and timing
• Ability to take ideas from 0 → execution
• Ownership mindset
Who This Role Is For
• You think like a creator, not just a marketer
• You care about building something meaningful from scratch
• You are comfortable with fast-paced, early-stage environments
• You want to be part of a high-growth journey
Important Notes
• This is an in-office role (Hyderabad)
• This is a core team position
• We are an early-stage startup
Which means:
• Compensation may not match large companies initially
• We offer equity and long-term upside
• Expect ownership, speed, and accountability
Why Join PIL Gaming
• Opportunity to build a brand from day 0
• Direct exposure to founder-level decision making
• Creative freedom to experiment and execute ideas
• Chance to create content that actually reaches and impacts people
• Be part of something that can scale across cities and global ecosystems
How to Apply
Send us:
• Your portfolio/past work
• Links to content you’ve created
• Anything that demonstrates your thinking
PIL Gaming
Click on Apply to know more.