Floor & Furnishings
Website:
fandf.online
Job details:
Company Description
F&F - Floor and Furnishings is a leading home fashion brand in India, renowned for offering premium textiles, inspirational designs, and innovative textures in home decor. Established in 1984, F&F specializes in a diverse range of products, including fabrics for curtains and upholstery, wallpapers, rugs, carpets, and home accessories, blending international quality standards with unique designs. The company operates COCO Stores and franchise showrooms across India and partners with international luxury designer brands to bring global trends to the Indian market. F&F's in-house design studio is dedicated to creating coordinated interior schemes inspired by Indian heritage, modern city life, and global fashion trends.
Role Description
We are looking for a creative, camera-comfortable, self-driven Social Media Content Creator who will be the face and engine behind both brands' digital presence. This is not a desk job — you will be on the floor, in the showroom, at product reveals, capturing the real story behind beautifully crafted interiors.
You will produce a mix of polished brand content and authentic behind-the-scenes (BTS) moments — then edit them into thumb-stopping videos and carousels optimized for Instagram, Facebook, and LinkedIn. You understand that what works for F&F's design-curious followers is completely different from what works for Vayan's professional B2B audience, and you will keep them cleanly separate.
Qualifications
- Expertise in Social Media Management, Content Creation, and Content Strategy
- Proficiency in Video Production, Editing, and Motion Graphics
- Strong skills in Photography, Graphic Design, and Visual Storytelling
- Ability to craft effective Captions, Social Media Copy, and Hashtag Strategy
- Knowledge of Audience Engagement, Campaign Analytics, and Social Media Advertising
- Familiarity with industry-standard tools like Adobe Creative Suite, Final Cut Pro, or equivalent
- Excellent collaboration and communication skills, with the ability to work in a dynamic team environment.
- Comfort on camera — whether presenting, hosting a BTS walkthrough, or directing someone else
- Understanding of hook-writing: you know that the first 2 seconds make or break a Reel
- Edit video using tools like CapCut, Adobe Premiere, or equivalent — adding captions, transitions, music, brand overlays, and text hooks
- Coordinate with AI video tools (Runway ML, Pika Labs) for enhanced product reveal visuals when required
- Deliver platform-formatted outputs: 9:16 for Reels/Stories, 1:1 for feed, 16:9 for LinkedIn and Facebook
- Shoot and produce short-form video content (Reels, Stories, LinkedIn videos) for both F&F and Vayan following separate brand guidelines, tone, and visual language
- Bachelor’s degree in Communications, Media Studies, Marketing, or a related field
- Prior experience in home decor, fashion, or a similar design-driven industry is a plus
- Self-starter who doesn't wait to be told what to do — you see a good shot and you take it
REPORTING TO
Marketing Manager / Brand Head
PLATFORMS
Instagram, Facebook, LinkedIn
This is a full-time, in-person role based in Delhi. Compensation is commensurate with experience and portfolio quality. We believe in growing people as the brands grow — this role has a clear path toward Social Media Lead as both brands scale their digital presence.
Click on Apply to know more.