Capes India
Website:
capesindia.com
Job details:
Key Responsibilities
- Own the content strategy and calendar across Instagram, YouTube Shorts, LinkedIn, and other relevant platforms
- Build content ideas for gadget skins, MagLock accessories, phone cases, laptop sleeves, mounts, cables, and new product launches
- Develop campaign concepts, launch ideas, hooks, scripts, captions, and storytelling formats
- Create fresh angles for product features, tech lifestyle moments, gadget care, personalization, and everyday use cases
- Write and brief short-form video content including Reels, Shorts, UGC-style ads, founder-led content, and launch teasers
- Work closely with designers, video editors, creators, and internal teams to bring ideas to life
- Support paid campaigns through ad concepts, creative briefs, testing angles, and performance insights
- Track content performance across reach, saves, shares, watch time, CTR, engagement, and conversions
- Use data to understand what worked, what didn’t, and what should be improved next
- Build and maintain Capes India’s brand voice across content touchpoints
- Help shape the founder’s personal brand through sharp, relevant, and authentic content ideas
- Stay updated with tech trends, creator formats, platform shifts, product launches, and D2C content trends
About Company: Capes India is a leader in phone, laptop, and other tech device customizations with skins, wraps, and decals. Delivering high-quality products across India from our website.
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