Vedantu
Website:
vedantu.com
Job details:
Job Description - Social Media Creator & Community Manager (Whatsapp, Instagram, YouTube and FB)
Function: Social Media, Content Creation, Brand Marketing & Communications
Reporting to: Category Head
Working Hours: Monday to Saturday, 11:00 am to 8:00 pm
About Vedantu
About Us:
Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from 'Veda' (knowledge) and 'Tantu' (network), reflects our mission: to create a vast network of knowledge accessible to all. We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized.
🌐 Our Online Legacy:
Over the years, Vedantu has established itself as a leader in live online tutoring. We connect India's top teachers with students across the nation in a LIVE interactive e-classroom. Our platform, powered by innovative technology, includes features like a 2-way interactive whiteboard, live audio, and video feeds, ensuring a highly engaging and effective learning experience. We pride ourselves on offering personalized education, adapting to the unique needs and learning pace of each student.
🏫 Expanding to Offline Centers:
With 18 years of experience as founders across Online and Offline, Vedantu has extended its educational prowess to offline learning by establishing centers in over 20 cities. These centers embody our commitment to making quality education accessible to every student combining the best of online and offline. Equipped with state-of-the-art technology and fostering the same caliber of interactive and personalized learning as our online platforms, these centers provide students with the best of both worlds.
🔍 Our Mission and Vision:
Our vision at Vedantu is to inspire students globally to discover their true potential, creating #ImpactAtScale. Our mission is to provide transformative learning experiences that inspire every student, breaking down all barriers to education, ensuring accessibility anytime, anywhere. We are committed to #CreateVOW Experiences, fostering an environment where students feel loved, inspired, and cared for. Our focus is on delivering measurable and significant #Outcomes for each learner. Whether it's online or offline, our goal is to surpass conventional learning methods, offering top-notch education that empowers every child to achieve their fullest potential, regardless of their circumstances. Read more: vedantu.com/culture
📈 Looking Ahead:
As we continue to grow and evolve, Vedantu remains dedicated to innovating and expanding our educational offerings. Our journey from an online pioneer in 2014 to a hybrid model with a strong offline presence marks just the beginning of our endeavor to redefine education in India and beyond.
VEDANTU LEADERS
Vedantu`s founders Vamsi Krishna, Anand Prakash, and Pulkit Jain did their first venture in education, Lakshya, in 2006 which later got acquired by a listed company called MT Educare (Mahesh Tutorials) in 2012. As part of Lakshya, the founders taught and mentored more than 10,000 students and trained more than 200 teachers between them.
Vamsi Krishna, Co-Founder and CEO
Pulkit Jain, Co-Founder and Head Product
Anand Prakash, Co-Founder and Head Academics
Pankaj Jain, CFO
Arnab Dutta, COO
Sarit Padhi, HR Head
To know more about Vedantu log on to www.vedantu.com
Purpose of the Role
We are looking for a Social Media Content Producer to own and grow Vedantu’s social media presence. This person will ideate, create, and publish engaging content that reflects Vedantu’s brand personality, drives engagement with parents, and builds a strong, authentic presence.
The ideal candidate is deeply familiar with child psychology, parenting and Instagram trends, reels, memes, and storytelling formats, and can balance creativity with brand consistency.
Key Responsibilities
● Content Creation & Publishing
- Plan, script, shoot, and edit content (reels, posts, carousels, memes, stories) tailored for Instagram
- Publish content regularly with a sharp sense of timing (especially for moment marketing)
- Experiment with trending formats, sounds, and visual styles while staying true to the brand tone
● Strategy & Planning
- Build a monthly Instagram content calendar aligned with campaign goals, launches, and topical moments
- Identify and leverage trends, hashtags, and cultural moments relevant to students and parents
- Collaborate with the Brand Design team to ensure cohesive storytelling
● Community & Engagement
- Manage whatsapp community by posting regular value addition and consideration building content
- Monitor audience comments, reactions, and DMs to identify opportunities for Engagement
- Create interactive content (polls, Q&As, quizzes) to drive community participation
● Analytics & Optimization
- Track and report on content performance (reach, engagement, saves, shares)
- Use insights to optimize future content for higher impact
Key KRAs
● Consistent publishing cadence on Instagram
● Growth in engagement (likes, shares, comments, saves)
● Increase in follower base with authentic, high-quality content
● Effective use of moment marketing & trending formats
● Strong brand presence among students & parents
Skills & Qualifications
Must Have
- 1–2 years of experience in social media content creation (Instagram focus preferred)
- Degree in Psychology / Experience of working as a Child Psychologist preferred
- Strong understanding of the Instagram ecosystem: reels, memes, trends, stories,
- hashtags
- Hands-on skills in shooting and editing content (mobile-first + tools like CapCut,
- Premiere Rush, Canva, etc.)
- A strong sense of humor, relatability, and youth culture
- Ability to write engaging captions, hooks, and micro-copy
- Familiarity with social media analytics and insights
Good to Have
● Experience with student/youth-focused brands
● Knowledge of EdTech or education marketing
● Experience working in a fast-paced content team
Why Join Us?
Vedantu’s Instagram is the brand’s frontline voice for millions of students and parents. This is
your chance to be the face behind the content - to experiment, create, and engage with a
vibrant community while shaping how education feels online. If you love content, reels and
storytelling as much as you love great design and strategy, this role is for you.
Click on Apply to know more.