Website:
propserve.in
Job details:
Company Description PropServe.In is a real estate agency serving the residential and commercial sale and leasing markets in Kolkata since 2018. The company focuses on professionalism, trust, and respect for consumers, positioning itself as a premium and reputable brand in the Indian real estate consultancy space. PropServe.In is supported by a team of young and dynamic agents and professionals with diverse experience and skills. Team members collaborate closely to deliver tailored property solutions and a high-quality client experience in the Greater Kolkata Area.
Role Description The Social Media Content Creator will be responsible for planning, creating, and publishing engaging content across PropServe.In’s social media channels, including posts, stories, short videos, and graphics. Day-to-day tasks include researching real estate trends in Kolkata, drafting compelling copy, capturing on-site photos and videos of properties, and coordinating with agents to highlight listings and client success stories. The role also involves managing content calendars, monitoring audience engagement, responding to comments and messages, and collaborating with the marketing team to support campaigns and brand initiatives. This is a full-time, on-site role based in the Greater Kolkata Area, requiring regular presence at properties and the office to gather content and align with stakeholders.
Qualifications
- Strong skills in social media content creation, including copywriting for posts, captions, and short-form content.
- Experience with social media platforms (e.g., Instagram, Facebook, YouTube, LinkedIn) and basic content planning or strategy.
- Ability to shoot and edit photos and short videos using smartphones or basic editing tools.
- Familiarity with digital marketing concepts such as audience engagement, reach, and basic analytics.
- Excellent written and verbal communication skills in English; fluency in local languages is an advantage.
- Strong attention to detail, creativity, and the ability to present properties and brand stories in an appealing way.
- Comfort working on-site at different properties across the Greater Kolkata Area and collaborating with sales agents.
- Prior experience in social media or content creation; experience in real estate or related sectors is a plus.
- Relevant education in Marketing, Communications, Media, or a similar field, or equivalent practical experience.
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