Website:
mdproperties.co
Job details:
Company Description MD PROPERTIES PRIVATE LIMITED, founded in 2008, is a real estate company built on honesty, integrity, and customer satisfaction. The organization is driven by a passionate and experienced team of real estate professionals committed to guiding clients through every step of the property journey. The company focuses on delivering landmark buildings and spacious residences at affordable prices, aiming to enhance the quality of life for its occupants. Through continuous innovation and improvement in service standards, MD PROPERTIES PRIVATE LIMITED strives to exceed expectations and contribute responsibly to national development. The team believes in making a meaningful difference by dedicating its efforts to creating better living spaces and communities.
Role Description This is a full-time, on-site Social Media Content Creator role based in Kolkata. The Social Media Content Creator will develop, write, and publish engaging content across social media platforms to promote properties, brand values, and customer stories. Daily responsibilities include planning content calendars, creating posts, captions, short videos or reels, and visuals in coordination with the marketing and sales teams. The role involves monitoring engagement, responding to comments and messages, and analyzing performance metrics to refine content strategies. The Social Media Content Creator will also stay updated on real estate trends and social media best practices to ensure the brand maintains a strong and consistent digital presence.
Qualifications
- Strong skills in social media content creation, including writing clear captions, creating short-form videos, and developing engaging visual concepts for platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Experience in basic graphic design or familiarity with design tools (e.g., Canva, Adobe Spark, or similar) to create visually appealing posts and stories.
- Ability to plan and manage content calendars, coordinate campaigns with marketing and sales teams, and align content with brand guidelines and business objectives.
- Competence in monitoring social media analytics, tracking engagement, and using insights to adjust content and posting strategies.
- Excellent written and verbal communication skills in English; proficiency in local languages (e.g., Bengali or Hindi) is an advantage.
- Strong attention to detail, creativity, and the ability to work on-site in Kolkata in a fast-paced, team-oriented environment.
- Previous experience in social media, marketing, or content creation within the real estate or related sector is preferred.
- Bachelor’s degree in Marketing, Communications, Media, or a related field is beneficial, though relevant experience may also be considered.
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