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Company Description Carryage & Co. is a contemporary fashion brand that designs thoughtfully crafted handbags, clothing, and jewelry, blending timeless elegance with everyday functionality. The brand focuses on clean aesthetics, quality craftsmanship, and attention to detail, creating pieces that reflect sophistication and versatility. Carryage & Co. aims to empower confidence and individuality, offering fashion that supports both personal style and practical living. As a cohesive lifestyle brand, it brings together refined accessories and apparel that help individuals express their style effortlessly while maintaining a sense of modern, enduring elegance. Guided by creativity and a passion for design, Carryage & Co. is committed to celebrating quality and confidence in every detail.
Role Description The Social Media Content Creator will develop, produce, and publish engaging content across Carryage & Co.’s social media platforms, aligned with the brand’s visual identity and tone of voice. This full-time, on-site role is based in Mumbai and involves planning content calendars, creating photo and video assets, writing captions, and coordinating with the design and marketing teams to support campaigns and product launches. Daily responsibilities include monitoring social media trends, interacting with the online community, tracking performance metrics, and suggesting improvements to increase reach and engagement. The role also involves collaborating on storytelling concepts, supporting influencer and partner collaborations, and ensuring a consistent brand presence across all digital channels.
Qualifications
- Candidates should possess skills in social media content creation, including copywriting for captions, visual storytelling, and basic photo/video editing.
- Candidates should possess skills in social media platform management, such as planning and scheduling posts, community engagement, and performance tracking using analytics tools.
- Candidates should possess skills in brand and marketing alignment, including understanding brand guidelines, supporting campaign execution, and coordinating with marketing and design teams.
- Candidates should possess skills in trend awareness and research, including staying current with fashion and lifestyle trends, platform features, and audience preferences.
- Candidates should possess strong communication and collaboration skills, with the ability to work on-site with cross-functional teams in a fast-paced environment.
- Relevant experience in fashion, lifestyle, or consumer brands, and familiarity with visual content tools (e.g., Canva, Adobe Creative Suite, or similar) is beneficial.
- A diploma or degree in marketing, communications, fashion, design, media, or a related field is preferred, or equivalent hands-on experience in social media content creation.
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