CareOff
Website:
careoff.com
Job details:
Company Description CareOff Companion is an on-demand caregiving platform that connects families with verified, trained companions for child and elderly care. The company is focused on building a new standard of trust and safety in home care through rigorous verification processes, AI-powered training via its CareConnect Hub, and 24/7 support. Families can quickly book compassionate professionals for needs ranging from last-minute babysitting to daily senior care. CareOff Companion is designed to make home care reliable, safe, and consistently available, offering peace of mind to both caregivers and care recipients.
Role Description This is a full-time, on-site Social Media Content Creator role based in Hyderabad. The Social Media Content Creator will develop and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, and YouTube to increase brand awareness and community engagement. Responsibilities include planning content calendars, creating posts, short videos, and stories, and collaborating with the marketing and operations teams to highlight caregiver stories, safety initiatives, and platform features. The role involves monitoring performance metrics, responding to comments and messages, and adjusting content strategies based on insights. The Social Media Content Creator will also support campaigns, promotions, and partnerships that showcase CareOff Companion’s trust, safety, and reliability in caregiving.
Qualifications
- Strong skills in social media content creation, including short-form video, visual storytelling, and copywriting for digital platforms.
- Experience in social media management, including planning content calendars, community engagement, and basic analytics tracking.
- Proficiency with design and editing tools such as Canva, Adobe Creative Suite, or similar applications for creating posts and reels.
- Understanding of digital marketing concepts, brand positioning, and engagement tactics for B2C platforms.
- Excellent written and verbal communication skills in English; knowledge of local languages is an advantage.
- Ability to work on-site in Hyderabad, collaborate with cross-functional teams, and manage multiple tasks with tight timelines.
- Prior experience in social media, content creation, or marketing roles; experience in caregiving, health-tech, or consumer tech sectors is a plus.
- Bachelor’s degree in Marketing, Communications, Media, Design, or a related field, or equivalent practical experience.
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