Barefoot Trekians Pvt. Ltd.
Website:
barefootrekians.com
Job details:
Company Description Barefoot Trekians Pvt. Ltd., founded in 2018 and based in Indore, is Central India’s leading travel company specializing in domestic and international fixed departures, treks, corporate trips, weekend getaways, backpacking trips, biking expeditions, customized itineraries, and educational tours. Recognized by over 5,000 travelers, the company focuses on delivering inspiring, premium yet affordable travel experiences. Its mission is to create a community of happy travelers through professionally planned holidays with a personal touch. By offering innovative travel packages and a strong online presence, Barefoot Trekians aims to make holidays a priority for every individual and consistently exceed traveler expectations.
Role Description This is a full-time, on-site Social Media Content Creator role based in Indore. The Social Media Content Creator will conceptualize, plan, and produce engaging content for platforms such as Instagram, Facebook, YouTube, and other emerging channels, aligned with the brand’s travel-focused voice. Daily responsibilities include creating static and video content (Reels/shorts), writing captions and post copy, scheduling posts, and maintaining a consistent content calendar. The role will also involve monitoring social media trends, engaging with the online community through comments and messages, collaborating with the marketing and travel operations teams, and supporting campaign launches and promotions. The person in this role will analyze content performance using platform insights, suggest improvements, and ensure that all content reflects the company’s values and enhances brand visibility.
Role Description
This is a full-time on-site role located in Indore for a Social Media Content Creator. The selected candidate will manage and curate engaging content for Tripper Trails' social media platforms, plan and execute social media campaigns, engage with the online community, and analyze performance data to optimize strategies. Other responsibilities will include collaborating with the design and travel teams to create visually appealing posts, honoring the brand's voice, and staying ahead of social media trends to enhance the community's growth.
Qualifications
- Social Media Content Creation, Copywriting, and Storytelling expertise
- Proficiency in Social Media Platforms including Instagram, Facebook, and LinkedIn
- Knowledge of Content Scheduling, Social Media Analytics, and Performance Optimization
- Basic skills in Graphic Design, Video Creation, and Photo Editing are a bonus
- Creativity and ability to deliver cohesive content following brand guidelines
- Strong communication skills with experience in community engagement
- Ability to work on-site in Bengaluru and collaborate with teams effectively
- Relevant experience in social media marketing or related fields; a background in travel or event planning is a plus
Location: Bangalore (Work From Office – 6 Days/Week)
Experience: 1–2 Years
Role Overview
We’re looking for someone who’s not afraid of the camera, not afraid of ideas, and definitely not basic.
If you’re the kind of person who:
- Thinks in reels
- Talks in hooks
- And sees content everywhere
This is for you.
What You’ll Do
Content Creation & On-Camera Presence
- Be the face, voice and vibe of Tripper Trails content
- Shoot engaging, fun, high-energy reels and videos
- Bring ideas to life not just execute briefs
- Plan, manage and execute content across Instagram & other platforms
- Ensure content is fresh, bold and never “just okay”
- Stay on top of trends and adapt them to our brand
Creative Direction
- Come up with out-of-the-box content ideas
- Work closely with the team to experiment, test and scale content
- Maintain a strong, consistent brand voice
Execution in a Fast-Paced Environment
- Handle multiple shoots, edits and campaigns
- Move fast, think faster and adapt instantly
What We’re Looking For
- 1–2 years of experience in social media/content roles
- Super confident in front of the camera
- Naturally creative, enthusiastic and full of energy
- Strong understanding of Instagram content (Reels, trends, storytelling)
- Ability to work in a fast-paced, startup environment
- Someone who hates boring content as much as we do
- Strong communication skills (English & Hindi)
Bonus Points If
- You love travel & have been on trips/treks
- You’ve created viral or high-performing content before
- You bring ideas even when no one asks
Why Join Us
- You don’t just manage content - you become the content
- Travel opportunities & on-ground shoots
- A super young, chaotic, creative team
- Freedom to experiment and actually build something
Click on Apply to know more.