Website:
thetatva.in
Job details:
Hey!
We are The Tatva, India’s fastest-growing youth-run digital media platform. We pride ourselves on our motto of “inform, educate, and entertain,” while bringing a positive change in the country’s media and news consumption pattern.
Known for our impactful storytelling and strong presence on social media, especially Instagram, we engage millions by fostering critical thinking, awareness, and lively discussions.
As we continue scaling rapidly across content, product, tech, and new digital-first formats,
We are hiring a Social Content Creator – Pop Culture & Internet Culture to create content for Next Door Indian, a culture-first platform by The Tatva that lives on relatability, trends, nostalgia, pop culture, internet behavior, and everyday Indian life.
This role is for someone who has worked on social media pages before and understands that a page is not just a page - it needs to have a voice, personality, humor, emotion, and a reason for people to keep coming back.
Responsibilities:
- Create original content for Next Door Indian across carousels, memes, captions, scripts, trend-led posts, topical formats, and relatable social media content.
- Track Indian internet culture, pop culture, Instagram trends, memes, Bollywood, nostalgia, relationships, college/workplace behavior, family dynamics, and everyday Indian observations.
- Turn everyday Indian moments into content that people would comment on, tag friends under, or share on stories.
- Ideate and execute posts from scratch, from concept to copy, caption, visual direction, and final content packaging.
- Create content that makes Next Door Indian feel like a person people know, not just a brand page posting random trends.
- Work on culture-led and news-adjacent content that connects current conversations with relatable Indian behavior.
- Build recurring content formats and help develop the distinct voice of Next Door Indian.
Qualifications:
- 1-4 years of experience in social media content creation, pop culture content, meme pages, youth media pages, digital media, creator-led platforms, or similar roles.
- Prior experience working on Instagram-first pages or social media communities is strongly preferred.
- Ability to write in a simple, witty, conversational, and highly relatable tone.
- Strong sense of what feels funny, what feels forced, what feels cringe, and what people will actually share.
- Ability to spot trends early and convert them into original content ideas.
- Should be creative, observant, opinionated, and extremely online in the best way possible.
- Ability to work in a fast-paced content environment where ideas need to be turned around quickly.
- Basic visual understanding of how social media posts should look and feel will be preferred.
What we offer:
- A creative role in one of India’s fastest-growing youth media companies.
- Opportunity to build the voice of a growing culture-first social media page.
- A fast-paced, young, and collaborative work environment.
- Freedom to experiment with ideas and content.
- Competitive salary and long-term growth opportunities.
Candidates can reach us at careers@thetatva.in with their resume, portfolio, and any relevant work samples that demonstrate experience in similar work.
Click on Apply to know more.