Saffron Tech Pvt Ltd
Website:
saffrontech.net
Job details:
Job Title: Social Media Branding Associate
Location: Ghitorni, South Delhi | Work from Office]
Experience: 1–2 Years
About the Role
We are looking for a creative and detail-oriented Social Media Branding Associate to manage and grow our online presence in the real estate space. The ideal candidate will have hands-on experience in creating engaging content, managing social media platforms, and building brand visibility for property listings, projects, and real estate services.
Key Responsibilities:
1. Social Media Management
- Manage and execute content across platforms like Instagram, Facebook, LinkedIn, and YouTube.
- Plan, schedule, and publish posts, reels, stories, and videos aligned with the content calendar.
- Ensure consistent branding and messaging across all channels.
2. Content Creation & Branding
- Create engaging content including property posts, project highlights, client testimonials, and market insights.
- Coordinate with design and video teams for creatives, brochures, and promotional materials.
- Write compelling captions, ad copies, and hashtags tailored for real estate audiences.
3. Campaign Execution
- Assist in running paid and organic campaigns for property launches, open houses, and lead generation.
- Collaborate with the marketing team to promote listings and drive inquiries.
4. Audience Engagement
- Monitor comments, messages, and inquiries; respond or escalate in a timely manner.
- Build and nurture online communities and improve engagement rates.
5. Performance Tracking
- Track social media performance metrics such as reach, engagement, and lead generation.
- Prepare weekly/monthly reports with insights and recommendations.
6. Market Research
- Stay updated with real estate trends, competitor activities, and social media best practices.
- Suggest innovative ideas for campaigns and brand positioning.
Required Skills & Qualifications
- 1–2 years of experience in social media management or digital marketing (preferably in real estate).
- Strong understanding of platforms like Instagram, Facebook, LinkedIn.
- Basic knowledge of paid ads (Meta Ads, Google Ads) is a plus.
- Good copywriting and communication skills.
- Familiarity with tools like Canva, Meta Business Suite, Hootsuite, or similar tools.
- Ability to multitask and meet deadlines in a fast-paced environment.
Preferred Qualifications
- Experience in real estate marketing or property branding.
- Knowledge of local real estate market trends.
- Basic understanding of lead generation funnels.
What We Offer
- Opportunity to work with a growing real estate brand.
- Exposure to end-to-end digital marketing campaigns.
- Learning and growth opportunities in branding and performance marketing.
Thanks!!
Click on Apply to know more.
