ROINET Solution
Website:
roinetsolution.com
Job details:
Social Media & Brand Associate
Company: Roinet Solution
Location: Gurugram (with frequent on-ground travel)
Work Mode: Full-time, 6 days/week
Timings: 10:00 AM – 7:00 PM
Compensation :
₹6 LPA Total
₹4.8 LPA Fixed
₹1.2 LPA Performance-based
Company Description:
Roinet is a rural-first fintech company committed to bridging the digital divide and enabling financial access for underserved communities across India.
Headquartered in Gurugram, Roinet operates a powerful phygital platform combining technology with a vast on-ground network of 3.78+ lakh CSPs.
With 11+ years of experience, Roinet has served 4+ crore customers and achieved over $5 billion in Gross Transaction Value (GTV).
The company is well-funded, profitable, and focused on empowering 100 million lives by 2030 through financial inclusion.
Role Overview :
This role sits at the intersection of:
→ Content Creation
→ Growth Strategy
→ Brand Building
You will turn real India stories into content that:
- builds trust
- drives reach
- compounds over time
What You’ll Do :
1. Social Media & Brand Building
- Manage and grow Instagram, LinkedIn, and other platforms.
- Maintain a premium, trust-driven brand voice.
- Build consistency in how Roinet looks, feels, and communicates.
2. On-Ground Storytelling & Content Creation
- Travel across cities to meet CSPs, partners, and customers.
- Capture real, high-quality content (reels, interviews, short-form video).
- Identify powerful stories and convert them into engaging content.
3. Content Production (End-to-End Ownership)
- Shoot, edit, and publish content independently.
- Use tools like CapCut, Canva, and AI tools.
- Deliver fast, high-quality output without compromising storytelling.
4. Growth Strategy & Platform Understanding
- Understand how platforms actually work (not just surface trends)
- Build strategies for:
- Month-on-month growth.
- Reach, engagement, retention.
- Continuously test hooks, formats, and content styles.
5. Performance Marketing & Campaign Execution
- Run and optimize Meta ads + digital campaigns
- Build campaigns for:
- CSP acquisition.
- Testimonials.
- Brand awareness.
- Iterate based on real performance data.
6. Brand Development & Positioning
- Help build Roinet into a trusted national brand.
- Ensure consistency across all content and communication.
- Convert on-ground insights into scalable narratives.
7. Partnerships & Field Engagement
- Interact with CSPs, agents, and partners across locations.
- Build relationships and extract real insights.
- Represent the brand with clarity, confidence, and authenticity.
Who We’re Looking For
You should apply if you:
- Think beyond posting and understand how content grows
- Have strong communication skills (clear, confident, people-friendly)
- Are comfortable both on-camera and behind the camera
- Are hands-on with reels, editing, and content creation
- Understand platforms, trends, and audience behavior
- Move fast, take ownership, and don’t wait for instructions
- Are willing to travel and work on-ground
Preferred :
- Experience growing a social media page (personal or professional)
- Understanding of hooks, retention, and virality
- Basic knowledge of performance marketing / Meta ads
- Experience in fast-paced or early-stage environments
🚀 What You’ll Gain
- Direct exposure to building a national fintech brand from the ground up
- Ownership across content, growth, and brand strategy
- Real experience in storytelling + performance marketing
- Deep understanding of India’s financial distribution ecosystem
- A high-performance environment where growth = output
Read This Before Applying
This is not a typical social media job.
If your idea of the role is:
- posting content.
- following trends blindly.
- waiting for instructions.
This is not for you.
This role is for people who:
- think in content + growth + brand systems.
- want to build something visible at a national level.
- They are obsessed with how content actually scales.
Click on Apply to know more.