Website:
microscan.co.in
Job details:
Company Description Microscan is a technology company specializing in all-fiber networking services, delivering 100% uptime to empower small and medium enterprises through digitization. With a growing presence in Mumbai, Kolhapur, and Goa, Microscan provides advanced solutions in cloud migration, DevOps, and cybersecurity through Microscan Communications (MCPL). The company also operates PlayboxTV, India’s 4th largest OTT platform, reshaping how audiences access and consume TV content. Microscan Internet Limited (MIL) offers high-speed internet and reliable leased line services that support businesses with seamless connectivity and robust infrastructure. Team members join a fast-evolving organization focused on innovation, performance, and customer success.
Key Responsibilities
- Develop and execute social media strategies aligned with brand objectives and marketing goals.
- Manage daily content publishing across Instagram, Facebook, LinkedIn, and YouTube.
- Plan, create, and maintain a content calendar based on trends, campaigns, product launches, and brand initiatives.
- Create engaging and visually appealing content, including posts, reels, stories, and short-form videos.
- Collaborate with internal teams for photoshoots, video shoots, marketing campaigns, and promotional activities.
- Monitor social media trends, audience behavior, and competitor activities to identify growth opportunities.
- Track and analyze social media performance, including reach, engagement, impressions, and follower growth.
- Prepare regular performance reports and recommend improvements based on data and insights.
- Optimize content strategies and campaigns to improve brand visibility, audience engagement, and overall performance.
- Ensure consistent brand communication, tone, and visual identity across all platforms.
Required Skills and Qualifications
- Experience in social media management, digital marketing, or a related field.
- Good understanding of Instagram, Facebook, LinkedIn, and YouTube.
- Strong content planning, writing, and creative thinking skills.
- Familiarity with social media analytics and performance reporting.
- Basic knowledge of content creation tools such as Canva and video editing applications is preferred.
- Ability to identify trends and translate them into engaging content.
- Good communication, coordination, and time management skills.
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