Insight Cosmetics
Website:
insightcosmetics.in
Job details:
🌟 Job Title: Social Media & Influencer Marketing Executive
Location: Mumbai, India
Department: Marketing & Brand Communications
Reports To: Brand Manager / Head of Marketing
✨ About Insight Cosmetics
Insight Cosmetics is a fast-growing beauty brand renowned for its bold innovation, trend-driven products, and vibrant digital presence. We’re seeking a dynamic Social Media & Influencer Marketing Executive to help us scale our online presence and strengthen our creator collaborations.
🎯 Role Overview
You’ll be the creative force behind our social media content and the strategic connector between Insight and the influencer community. From ideating thumb-stopping posts to crafting influencer campaigns that drive buzz and conversions, you’ll play a key role in shaping how the brand shows up online.
🛠️ Key Responsibilities
Social Media Content Creation
- Develop engaging, on-brand content across Instagram, YouTube Shorts, and emerging platforms
- Source reference visuals and moodboards for product shoots and campaigns
- Shoot and edit stories, reels, and behind-the-scenes content
- Write witty, trend-savvy captions and community-driven posts
- Collaborate with design and product teams to align messaging and aesthetics
Influencer Marketing & Partnerships
- Identify and onboard relevant creators across beauty, lifestyle, and Gen Z niches
- Negotiate deliverables, timelines, and budgets with influencers and agencies
- Craft creative influencer briefs and campaign concepts
- Track performance metrics and optimize for reach, engagement, and ROI
- Maintain strong relationships with creators and keep a pulse on industry trends
Project & Timeline Management
- Juggle multiple campaigns and content calendars with precision
- Ensure timely execution of posts, stories, and influencer deliverables
- Coordinate with internal teams and external partners to meet deadlines
- Thrive in a fast-paced, ever-evolving brand environment
✅ Requirements
- 2–4 years of experience in social media and influencer marketing (beauty or fashion preferred)
- Strong creative instincts and visual storytelling skills
- Excellent communication and negotiation abilities
- Proficiency in Instagram, YouTube Shorts, Canva, and basic video editing tools
- Highly organized, deadline-driven, and adaptable to change
💄 Bonus Points
- Experience working with cosmetics or D2C brands
- Familiarity with paid influencer campaigns and performance tracking
- A personal passion for beauty, trends, and creator culture
🚀 Why Join Insight
- Be part of a bold, creative brand shaping India’s beauty landscape
- Work with a passionate team that values innovation and agility
- Enjoy a collaborative culture with room to experiment and grow
Click on Apply to know more.