Aéromé
Website:
aerome.in
Job details:
Social Media & Content LeadLocation: Mumbai (On-site)
Employment Type: Full-time
About the RoleAéromé is looking for a creative, strategic, and execution-focused Social Media & Content Lead to own our digital presence and bring our brand story to life across platforms. This role is ideal for someone who understands how to build engaging content, create meaningful brand conversations, and translate business into impactful digital campaigns.
You will be responsible for planning, creating, and managing content across Aéromé's corporate brand as well as its growing portfolio of D2C consumer brands, ensuring a consistent brand voice while developing distinct identities and content strategies for each product line. Working closely with the founders and cross-functional teams, you will play a key role in driving brand awareness, customer engagement, and lead generation across both the B2B and D2C businesses.
Key Responsibilities- Develop and execute Aéromé's social media strategy across Instagram, LinkedIn, Facebook, YouTube, and emerging platforms.
- Plan and manage monthly content calendars aligned with marketing campaigns, product launches, and business objectives.
- Create compelling written, visual, and video content that showcases Aéromé's products, projects, expertise, and brand story.
- Write engaging captions, scripts, blogs, and other digital content while maintaining a consistent brand tone.
- Coordinate with graphic designers, photographers, videographers, and external creative partners to produce high-quality content.
- Manage day-to-day publishing, scheduling, and community engagement across all social media platforms.
- Monitor trends, identify content opportunities, and recommend innovative formats to increase reach and engagement.
- Track key performance metrics, prepare monthly reports, and optimize content based on insights and analytics.
- Collaborate with the founders, sales, marketing, and project teams to develop campaigns that support business growth.
- Build and manage relationships with influencers, creators, architects, hospitality partners, and other brand collaborators.
- Ensure consistency in messaging, visual identity, and storytelling across all digital touchpoints.
- Stay updated on platform changes, social media best practices, and emerging digital marketing trends.
- Own and manage the social media presence across Aéromé's entire D2C portfolio, developing platform-specific content strategies, campaigns, and content calendars for each product brand to drive awareness, engagement, community growth, and online sales.
Qualifications & Skills- Bachelor's degree in Marketing, Communications, Media, Journalism, or a related field.
- 3–6 years of experience in social media management, content marketing, or digital marketing.
- Excellent writing, editing, and storytelling skills.
- Strong understanding of Instagram, LinkedIn, Facebook, YouTube, and other social media platforms.
- Experience with content planning, campaign execution, and performance analytics.
- Familiarity with Meta Business Suite, LinkedIn, Google Analytics, and social media scheduling tools.
- Working knowledge of Canva and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) is an advantage.
- Experience coordinating photo and video shoots and working with creative agencies or freelancers.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Creative mindset combined with analytical thinking and attention to detail.
What We're Looking ForWe're looking for someone who combines creativity with ownership—someone who doesn't just post content but builds a brand. The ideal candidate is curious, proactive, highly organized, and passionate about creating content that inspires, educates, and drives business results. They should thrive in a fast-paced environment, enjoy collaborating across teams, and be excited about shaping the voice of a growing premium lifestyle brand.
Click on Apply to know more.