Swish Club
Website:
swishclub.in
Job details:
Role: Social Media and Community Marketing Manager - Enterprise AI SaaS
Experience: 2-3 years
Type: Full-time
Location: HSR Layout, Bengaluru
Reporting Manager: Founder & CEO
Why this role exists
Swish Club is building a new AI Native Vertical SaaS Platform (currently in stealth) that is quietly transforming how enterprises from one specific industry understand, engage, and grow their business. We are in the 0.1→0.5 enterprise journey - building and selling an AI-native platform into large, complex organizations (100Cr+ minimum annual turnover).
We are looking for a scrappy, founder-aligned Enterprise focused Social, Community & Content Marketing Manager. This role is for a high-agency, people-first marketer who loves conversations, community, and distribution. You will build SwishX’s market presence from scratch and relationship engine across social, community, podcast, events, and ABM.
This is not a “post twice a week and call it branding” job. This is a “create signal, earn attention, build relationships, and open doors in target accounts” job.
Additionally, this is NOT Edtech/B2C/Ecom/D2C Marketing. This is enterprise: multi-stakeholder, long cycles, real procurement, real politics, real outcomes.
What you will own
1) Social presence and distribution engine
- Own SwishX’s social cadence across company and founder channels (LinkedIn first, X after).
- Turn product POVs into content series that resonate with enterprise pharma buyers.
- Build distribution, not just creation: comment strategy, smart DMs, collabs, repost flywheels, employee amplification.
- Repurpose aggressively: one podcast or webinar becomes clips, posts, newsletter issues, short blogs, and event recaps.
2) Content engine development (high output, AI-assisted)
- Run editorial and production ops: briefs, outlines, interviews, drafts, edits, approvals, publishing.
- Ship consistently across formats:
- founder and company posts
- blogs and newsletters
- customer stories and mini case studies (permissioned, proof-led)
- webinars and event narratives
- Use AI tools daily to increase output while maintaining accuracy and proof discipline.
3) Build and run the ABM engine (core ownership)
You will help SwishX win a defined list of target accounts with consistent, multi-touch account-based marketing.
- Build ABM tiering: Tier 1 (1:1), Tier 2 (1:few), Tier 3 (1:many).
- Create account and persona playbooks: who to target, what to say, and what to send.
- Coordinate multi-channel touches per account:
- social sequences and DM flows
- email sequences (in collaboration with SDR/founders)
- account-specific content and landing pages (coordinate with technical PMM)
- webinar invites and community hooks
- event-based follow-ups
- Build ABM asset packs:
- vertical narrative slides
- 1-pagers and proof pages
- industry use-case posts
- light “account intel” briefs
- Track ABM metrics weekly: account engagement, meetings created, stage progression, and content influence on pipeline.
4) Community building (online and offline)
- Start and run a SwishX community for pharma operators and leaders.
- Build a member loop: invite, onboard, host discussions, run micro-events, highlight member wins, create recurring formats.
- Nurture champions across target accounts and partner ecosystems.
5) Podcast and media loop
- Launch and run the SwishX podcast end-to-end:
- guest pipeline and outreach
- prep and research
- recording coordination
- publishing
- distribution and repurposing
- Make the podcast a relationship engine that directly supports ABM and events.
6) Events and field marketing
- Represent SwishX at pharma events, conferences, and stalls.
- Own the full loop: logistics, outreach, pre-booked meetings, booth storytelling, and follow-ups.
- Turn field insights into content and ABM triggers.
7) Light website and brand ops (in collaboration)
- Coordinate new pages, proof assets, and announcements with the technical PMM who owns the website core.
- Maintain consistent voice and narrative across channels.
What “good” looks like (success metrics)
- Consistent weekly shipping across social, ABM assets, and community.
- ABM is live and measurable: target accounts show engagement and meetings created.
- Community grows with the right ICP and real conversations, not vanity members.
- Podcast becomes a steady flywheel for relationships, credibility, and pipeline influence.
- Events produce measurable outcomes: meetings booked and follow-ups completed.
- Marketing activity improves pipeline quality: prospects show up warmer and better informed.
Who you are (must-haves)
- Extrovert operator: you enjoy talking to people, hosting, DMing intelligently, and showing up at events.
- High agency doer: you plan and execute end-to-end with minimal supervision.
- Strong communication: crisp writing, clear speaking, good taste.
- Comfortable using AI tools to move faster, without compromising on accuracy.
- Organized and consistent: you can run multiple workstreams without dropping the ball.
- Founder’s office mindset: speed, ownership, accountability.
Tool comfort (you should be dangerous with most of these)
- AI writing and repurposing tools (LLMs, transcription, summarization)
- Social scheduling and analytics tools
- Podcast tools (Riverside, Descript, or equivalents)
- Community tools (WhatsApp/Slack/Discord, Circle or equivalents)
- Basic design (Canva, light Figma)
- CRM basics for event leads and ABM tracking (HubSpot or equivalent)
Nice-to-haves
- Prior experience with enterprise buyers or multi-stakeholder sales cycles.
- Exposure to pharma, healthcare, BFSI, or other high-trust industries.
- Comfort interviewing customers and turning conversations into compelling stories.
30 / 60 / 90 days (what you will likely ship)
First 30 days
- Social cadence live with clear weekly themes and formats
- ABM v1: target list structure, tiering, persona map, and first sequences live
- Podcast plan finalized and first 2–3 episodes recorded
- Community v1 launched with first set of members and a recurring format
- Event calendar mapped with outreach plan
By 60 days
- ABM running weekly with repeatable playbooks and asset packs
- Podcast live with repurposing workflow and consistent distribution
- 2 event activations executed with clean follow-up and reporting
- First proof-led stories published (mini case studies, customer narratives)
By 90 days
- Community has rhythm (weekly discussions + monthly session)
- ABM shows momentum: multiple accounts engaged, meetings and opps influenced
- Distribution flywheel working: collabs, employee amplification, event-driven content
- A stable content engine that ships weekly without quality collapse
Work setup
100% in-office, Bengaluru (HSR Layout).
You will work directly with the founders and closely with the technical PMM. The split is clear: this role owns social, distribution, ABM execution, community, podcast, events, and market presence. The technical PMM owns deeper agentic execution, core positioning docs, and website architecture.
Perks
🌈 Comprehensive family insurance for all FTEs
🌈 Sumptuous Lunch, Healthy Dinner & Snacks 6 days a week
🌈 $1000 AI cash credits/yr
🌈 Annual International Offsite for all FTEs
🌈 Company Ownership (ESOP) for All FTEs
Click on Apply to know more.