Social Media Analyst
TheSmallBigIdea
- Location
- Mumbai Metropolitan Region
- Job type
- Full-time
About the role
TheSmallBigIdea
Website:
tsbi.in
Job details:
Key Responsibilities
- Track and analyse performance across social media platforms (organic & paid)
- Prepare daily, weekly, and monthly reports aligned to brand and campaign KPIs
- Translate data into clear insights and optimisation recommendations
- Monitor content, campaign, and audience performance trends
- Support campaign analysis, launches, and moment-based activities
- Build dashboards and maintain accurate reporting using analytics tools
- Assist with client presentations, reviews, and performance discussions
- Conduct competitive and category-level social media analysis
Skills & Requirements
- Strong understanding of social media metrics and KPIs
- Experience working in a digital/creative agency environment
- Advanced skills in Excel / Google Sheets (pivot tables, formulas, data cleaning)
- Good communication skills—written and verbal
- Familiarity with social listening tools
- Understanding of content formats, trends, and platform algorithms
- 2 to 3 years of experience in anaytics
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