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Company Description StraightUp Capital Realty is a new-age real estate mandate and consulting firm transforming how property investments and developer sales are managed across India. The company partners with developers, investors, and homebuyers to deliver data-driven, transparent, and performance-based real estate solutions that build trust and drive growth. With strong expertise in strategic mandates, channel partner ecosystems, investor relations, and market intelligence, StraightUp Capital Realty specializes in premium residential and luxury estate projects. Its tech-first approach, deep developer partnerships, and proven track record in lead conversion support high-impact branding and positioning for real estate brands. The organization is driven by clarity, speed, and accountability, offering measurable results and long-term value for clients and partners.
Role Description The Social Media Ambassador is a full-time, on-site role based in Bengaluru, responsible for representing StraightUp Capital Realty across digital platforms. This role involves planning and publishing engaging content on social media channels, responding to comments and direct messages, and maintaining a consistent brand voice. The Social Media Ambassador will support content campaigns, optimize posts for reach and engagement, and collaborate with marketing and sales teams to highlight projects, mandates, and success stories. Daily tasks include monitoring platform analytics, identifying trends, engaging with channel partners and prospective clients online, and sharing timely updates about properties, events, and initiatives. The role also requires coordinating with internal stakeholders to ensure all social content aligns with business objectives and market positioning in India’s real estate sector.
Qualifications
- Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to manage, grow, and engage digital communities effectively.
- Candidates should possess strong Communication and Writing skills to create clear, compelling, and brand-aligned messages across platforms.
- Candidates should possess skills in Content Strategy to plan, schedule, and adapt content that supports campaigns, mandates, and brand objectives.
- Familiarity with major social platforms (Instagram, LinkedIn, Facebook, YouTube, etc.) and basic analytics tools to track performance and optimize content.
- Ability to work on-site in Bengaluru, collaborate with cross-functional teams, and represent the brand professionally in online interactions.
- Prior experience in real estate, consulting, or high-growth startups is an advantage, along with a strong interest in India’s property market.
- Relevant education in Marketing, Communications, Business, or a related field is preferred; certifications in digital marketing or social media are beneficial.
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