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About Xtracut
Xtracut Systems Private Limited is a Chennai-based digital marketing and web development agency. We are a Google Partner, a Meta Business Partner and a Zoho Authorised Partner, working across healthcare, education, retail and D2C accounts on brand, content, performance and technology.
Job Summary
We are looking for a Social Media Account Manager who understands social media deeply—not just as a profession, but as an evolving digital ecosystem. The core of this role is ideation: spotting trends early, identifying their relevance to the brand, and turning them into reels or posts that can be effectively executed with the resources at hand. Equally important is accountability: you own the numbers on your accounts and are responsible for achieving the growth targets committed to the client each month.
Key Responsibilities
Performance and Goal Ownership
- Own the monthly KPIs on every account you handle — followers, reach, engagement, video views, leads
- Work to agreed monthly growth targets and track progress through the month, not at the end of it
- Review performance weekly and course-correct while there is still time in the cycle
- Flag any account trending below target early, with a recovery plan — not an explanation after the fact
- Justify content decisions with data: what worked, what did not, what changes next month
Content and Ideation
- Ideate reel concepts weekly — hooks, formats, audio, treatment — and pitch them with a clear rationale for why they will work
- Track trends daily and adapt relevant ones to brand context within the trend's shelf life
- Write scripts, captions and carousel copy in English and Tanglish/Tamil that read as spoken, not translated
- Build monthly content calendars and see them through to publishing on schedule
- Prepare shot lists and coordinate shoots — talent, location, props, timelines
- Brief designers and editors, and QC output before it reaches the account lead
Shoot Coordination — Client and Production Team
- Own the monthly shoot calendar end to end — plan shoot days in line with the content calendar and lock them well before the publishing window
- Coordinate with the client to confirm dates, locations, permissions and the availability of spokespeople, doctors, staff or talent
- Circulate the shoot brief, shot list and references to the client for approval ahead of the shoot, and close all open points before the crew is booked
- Brief and schedule the production team — photographer, videographer, editor and support crew — on call time, equipment, deliverables and location logistics
- Run the shoot day on ground: hold the schedule, work through the shot list, manage talent between setups and take client approvals on the spot where possible
- Confirm footage handover, backup and edit timelines with the production team immediately after every shoot
- Track shoot costs against budget and flag overruns before commitments are made
- Maintain a shoot tracker — planned versus completed shoot days, footage received, and content published from each shoot
Performance Marketing Creatives
- Ideate and brief ad creatives for paid campaigns — statics, carousels and video cuts
- Write ad copy, hooks and CTAs built for conversion, not for organic reach
- Work with the performance team on offers, landing page alignment and audience-led messaging
- Supply creative variants for testing and refresh fatigued creatives on schedule
- Read ad-level performance and feed learnings back into the next creative round
Platforms
- Own content planning and publishing across Instagram, Facebook, LinkedIn and YouTube
- Adapt tone and format per platform — LinkedIn is not a mirror of Instagram
- Manage community engagement across all four — comments, DMs, and lead capture flows
Influencer Marketing
- Identify and shortlist creators that fit the brand and the budget
- Handle outreach, negotiation, commercials and contracts
- Write influencer briefs and manage shoot-day coordination
- Track deliverables, approvals and posting timelines
- Report on influencer campaign performance and cost per outcome
Client Coordination
- Act as day-to-day point of contact — updates, approvals, escalations
- Run review calls with performance data and forward plans
- Convert client feedback into clear, actionable briefs for the internal team
- Manage expectations on timelines and scope, and flag risks early
Reporting
- Deliver weekly performance reports with target versus achieved for every metric
- Maintain the content tracker as the single source of record, updated weekly
Required Skills and Qualifications
- Bachelor's degree in Marketing, Communications, Media or a related field
- 3–4 years in social media content, agency experience preferred
- Demonstrated ability to ideate original short-form video concepts — portfolio or reel links required
- Track record of working to and meeting defined social media targets
- Strong grasp of Instagram Reels mechanics: hook retention, watch time, audio selection, posting cadence
- Experience briefing or writing paid ad creatives and copy
- Hands-on experience managing Facebook, LinkedIn and YouTube alongside Instagram
- Experience coordinating shoots end to end — client scheduling, production crew briefing and on-ground execution
- Prior influencer marketing experience — outreach through to reporting
- Client-facing confidence: can hold a review call and take feedback without escalating everything
- Fluent written Tamil and English
- Working knowledge of Meta Business Suite, Canva and scheduling tools
- Able to read platform analytics and convert insight into the next month's plan
Note: Video editing is not required for this role.
Key Performance Indicators
- Monthly growth targets met per account — reach, engagement, followers, video views
- On-time publishing against the calendar, zero missed dates
- Shoots planned, approved and executed on schedule with the client and production team
- Weekly reports submitted on time and acted upon
- Volume and quality of reel concepts pitched and approved each month
- Ad creative performance — CTR and cost per lead against benchmarks
- Influencer campaigns delivered on time and within budget
- Client satisfaction and retention
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