Social Listening & Engagement Analyst
WPP Production Chennai
- Location
- Mumbai Metropolitan Region
- Job type
- Full-time
Required skills
- campaign performance
- cross-functional
About the role
Website:
wppproduction.com
Job details:
- Design, configure, and manage advanced social listening queries, dashboards, and tracking frameworks using industry-leading tools (e.g. Brandwatch, Sprinklr, Talkwalker, Meltwater, and NetBase Quid).
- Monitor and analyze brand mentions, consumer conversations, competitor activity, influencer discourse, emerging trends, and relevant cultural moments across social media, forums, blogs, news platforms, and digital communities.
- Track conversations related to campaigns, launches, partnerships, corporate initiatives, and reputation-sensitive topics in real time.
- Identify key influencers, communities, creators, and emerging voices relevant to the brand and target audiences.
- Conduct competitive benchmarking, share-of-voice analysis, and sentiment tracking across brands and categories.
- Translate large volumes of social and digital data into clear, concise, and actionable insights for PR, Corporate Communications, Public Affairs, Marketing, and Digital teams.
- Identify emerging consumer behaviors, pain points, white spaces, and opportunities for storytelling, innovation, or strategic communication.
- Detect reputational risks, negative sentiment spikes, misinformation, or potential crises early and provide timely alerts with contextual analysis.
- Analyze campaign performance, audience engagement, sentiment shifts, and cultural relevance to measure effectiveness and optimize future strategies.
- Provide nuanced insights into premium and luxury consumer behavior, cultural trends, aspirational positioning, and brand perception where relevant.
- Develop and deliver daily, weekly, monthly, quarterly, and ad-hoc reports, dashboards, presentations, and executive summaries.
- Present findings and strategic recommendations to senior leadership and cross-functional stakeholders in a compelling and easy-to-understand manner.
- Create post-campaign and post-event analysis reports highlighting impact, sentiment, audience response, and key learnings.
- Support leadership teams with real-time insights during sensitive issues, announcements, launches, or high-visibility moments.
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