Reporting and Data Analytics Manager - Marketing

About Role Reporting and Data Analytics Manager - Marketing Smith Howard • Bengaluru, IN • 8 - 12 years • Full-Time Smith Howard ANSR is the premier market leader in Global Capability Center (GCC) solutions, empowering organizations to establish, manage, and expand their global teams. By partnering with ANSR, Smith + Howard is strategically expanding its global footprint and leveraging India's abundant pool of talent. At Smith + Howard's integrated Indian hub in Bengaluru, Smith + Howard Advisory LLC, we are focused on ushering in the next wave of innovation in the accounting industry. If you're eager to work on challenging projects in the global audit, tax and accounting space, this is your chance to join a truly remarkable team. Location Bengaluru Experience Range 8 - 12 years Must-have Skills Business Intelligence or Marketing Analytics PowerBI or Tableau or Google Data Studio or Data Studio About Smith Howard A strong foundation enables a bright future. Founded over half a century ago, on the guiding vision of Jim Howard and Joe Smith, Smith + Howard has grown into a family of companies serving clients across the globe through our tax, accounting and advisory solutions. The company has been dedicated to empowering businesses and individuals to achieve their financial goals through their personal and responsive client service. Smith + Howard is proud to have helped countless entrepreneurs find success and build thriving businesses. As they embark on the next decade, they remain committed to providing exceptional service, expanding their offerings, and creating opportunities for their team and clients alike. Job Description About Smith & Howard: Founded over half a century ago, on the guiding vision of Jim Howard and Joe Smith, Smith + Howard has grown into a family of companies serving clients across the globe through our tax, accounting and advisory solutions. The company has been dedicated to empowering businesses and individuals to achieve their financial goals through their personal and responsive client service. Smith + Howard is proud to have helped countless entrepreneurs find success and build thriving businesses. At Smith + Howard's integrated Indian hub in Bengaluru, Smith + Howard Advisory LLC, is focused on ushering in the next wave of innovation in the accounting industry. If you're eager to work on challenging projects in the global audit, tax and accounting space, this is your chance to join a truly remarkable team. Reporting and Data Analytics Manager – Go-To-Market (GTM) Team Location: India (Bangalore) Experience: 6–8 years Department: Marketing (Go-To-Market Team) Role Overview: As the Reporting and Data Analytics Manager, you will play a pivotal role in analyzing and reporting marketing, sales, revenue, and cross-sales data to support the GTM team. You will be responsible for generating reports, developing dashboards, and conducting in-depth analysis, including white space analysis, to identify opportunities for growth, enhance client acquisition, and optimize revenue streams. Key Responsibilities: Data Analysis & Insights Generation: Analyze marketing, sales, and business development data to identify trends and opportunities. Deliver actionable insights to optimize campaigns, lead conversion, and revenue impact. Provide predictive analytics to forecast trends and support decision-making. Cross-Sales and White Space Analysis: Conduct white space analysis to identify untapped opportunities within existing client accounts. Analyze customer purchase behaviors to uncover cross-selling and upselling opportunities. Develop cross-sales performance reports to measure the success of client expansion strategies. Collaborate with sales and marketing teams to implement data-driven cross-selling initiatives. Reporting & Dashboard Development: Design and maintain real-time dashboards and reports for key stakeholders. Utilize Power BI, Tableau, Google Data Studio, or Excel for data visualization. Ensure data accuracy and integrity across marketing and sales platforms. Performance Tracking & KPI Management: Define and monitor KPIs for lead generation, client engagement, and revenue growth. Track marketing ROI, campaign effectiveness, and audience engagement metrics. Develop reports for weekly, monthly, and quarterly business reviews. Collaboration & Strategy Support: Work closely with marketing, sales, and finance teams to align reporting with GTM objectives. Provide data-driven recommendations to enhance marketing campaigns, pricing strategies, and customer segmentation. Support the GTM team in budget allocation and performance forecasting. Qualifications & Skills: 8–10 years of experience in data analytics, business intelligence, or marketing analytics. Strong expertise in data visualization tools (Power BI, Tableau, Google Data Studio). Advanced skills in Excel, SQL, and data automation. Experience with Google Analytics, CRM platforms (Salesforce, HubSpot), and marketing automation tools. Understanding of marketing performance metrics, lead tracking, and conversion analytics. Ability to translate complex data into actionable business insights. Strong communication skills to present findings to non-technical stakeholders. Preferred Skills (Bonus): Experience in predictive analytics and machine learning models for marketing and sales insights. Familiarity with A/B testing and growth analytics. Why Join Us ? Be a key player in shaping data-driven GTM strategies for a leading tax and advisory firm. Work with advanced analytics tools to drive business insights. Enjoy a great work environment with opportunities for career growth.

A strong foundation enables a bright future. Founded over half a century ago, on the guiding vision of Jim Howard and Joe Smith, Smith + Howard has grown into a family of companies serving clients across the globe through our tax, accounting and advisory solutions. The company has been dedicated to empowering businesses and individuals to achieve their financial goals through their personal and responsive client service. Smith + Howard is proud to have helped countless entrepreneurs find success and build thriving businesses. As they embark on the next decade, they remain committed to providing exceptional service, expanding their offerings, and creating opportunities for their team and clients alike.