Market Research Analyst - Marketing

About Role Market Research Analyst - Marketing Smith Howard • Bengaluru, IN • 3 - 6 years • Full-Time Smith Howard ANSR is the premier market leader in Global Capability Center (GCC) solutions, empowering organizations to establish, manage, and expand their global teams. By partnering with ANSR, Smith + Howard is strategically expanding its global footprint and leveraging India's abundant pool of talent. At Smith + Howard's integrated Indian hub in Bengaluru, Smith + Howard Advisory LLC, we are focused on ushering in the next wave of innovation in the accounting industry. If you're eager to work on challenging projects in the global audit, tax and accounting space, this is your chance to join a truly remarkable team. Job Description About Smith & Howard: Founded over half a century ago, on the guiding vision of Jim Howard and Joe Smith, Smith + Howard has grown into a family of companies serving clients across the globe through our tax, accounting and advisory solutions. The company has been dedicated to empowering businesses and individuals to achieve their financial goals through their personal and responsive client service. Smith + Howard is proud to have helped countless entrepreneurs find success and build thriving businesses. At Smith + Howard's integrated Indian hub in Bengaluru, Smith + Howard Advisory LLC, is focused on ushering in the next wave of innovation in the accounting industry. If you're eager to work on challenging projects in the global audit, tax and accounting space, this is your chance to join a truly remarkable team. Job Summary: Smith + Howard, a leading tax accounting and advisory firm, is seeking a Market Research Analyst to support its business growth initiatives. The role involves conducting industry research, analyzing market trends, customer preferences, competitive analysis and providing data-driven insights to support strategic decision-making. The ideal candidate will have strong analytical skills, experience with market intelligence tools, and the ability to translate data into actionable recommendations. Key Responsibilities: Conduct market research to identify industry trends, customer demographics and needs, purchasing behavior and competitive landscapes. Analyze large data from various sources to identify trends, patterns, and consumer behavior and provide insights that support business growth strategies. Extract actionable insights from tools like HubSpot, ZoomInfo, and Google Analytics to identify prospects that are likely to convert. Monitor industry developments, regulatory changes, and economic factors that impact the firm. Compile reports and presentations summarizing research findings and business implications. Work closely with cross-functional teams, such as marketing, sales, and product development, to integrate research findings into business decisions. Track client lists across the Smith + Howard Family of Companies to identify and elevate the clients that are most eligible for an expansion of services. Use data visualization tools to present research insights in an accessible format. Assist in evaluating new markets, potential partnerships, and expansion opportunities. Maintain a database of research reports, market trends, and relevant industry news. Support the development of client outreach strategies based on market intelligence. Qualifications and Skills: Bachelor's or Master's degree in Business, Economics, Marketing, or a related field. 3-6 years of experience in market research, business intelligence, or a related role. Strong analytical skills with proficiency in data analysis tools such as Excel, SQL, or BI software. Proficiency in research methodologies and market research tools, including Statista, IBISWorld, Zoom Info, Google Analytics, and HubSpot. Knowledge of the tax accounting and advisory industry (preferred but not required). Ability to interpret complex data and translate insights into actionable strategies. Excellent communication and report-writing skills. Strong attention to detail and problem-solving abilities. Ability to work independently and collaborate with cross-functional teams. Location & Work Mode: Location: Bengaluru (In-office – as per company policy). Working Hours: Must be flexible to collaborate with global teams. Why Join Us ? Opportunity to work in a dynamic, fast-growing company with a strong business strategy. Hands-on role in shaping sales, marketing, and customer experience processes. Career growth opportunities with learning and development support.

A strong foundation enables a bright future. Founded over half a century ago, on the guiding vision of Jim Howard and Joe Smith, Smith + Howard has grown into a family of companies serving clients across the globe through our tax, accounting and advisory solutions. The company has been dedicated to empowering businesses and individuals to achieve their financial goals through their personal and responsive client service. Smith + Howard is proud to have helped countless entrepreneurs find success and build thriving businesses. As they embark on the next decade, they remain committed to providing exceptional service, expanding their offerings, and creating opportunities for their team and clients alike.