Chief Marketing Officer

At Smashburger, we don’t just make burgers—we create crave-worthy moments that keep guests coming back for more.  We believe the more you lean in in life, the more you get out!    We chase greatness, play as one team, and lead with bold action. You'll be part of a team that works hard and cares deeply—where passion and dedication are just as important as skill. At Smashburger, we live by our values: 

Taste Obsessed – Bring flavor into every shift 

Premium Experience – Lead Boldly. Deliver Flawlessly 

Stay Hungry – Literally & Figuratively 

One Team! One Smash! – Smash Together 

Do What’s Right – Act with honesty and consistency. 

If this sounds like your kind of place, we’d love to have you on the team!

ROLE

The CMO leads Smashburger’s marketing to drive brand relevance, traffic, and long-term growth. This is a hands-on, brand-first leader who owns strategy and execution—shaping creative, accelerating performance, and staying close to the guest and the business.

A critical partner to franchisees, this leader ensures marketing is practical, scalable, and drives results at the restaurant level

WHAT YOU’LL OWN

Brand & Growth

• Define and lead brand positioning in the better burger category
• Turn insights into focused, high-impact marketing plans
• Drive menu innovation with culinary partners
• Ensure a consistent, differentiated brand experience across all touchpoints

Marketing Execution

• Lead all marketing: product, digital, local, PR, and promotions
• Own media strategy, investment, and ROI
• Move fast—turning ideas into action with high standards
• Stay close to creative and campaigns to ensure standout execution
• Use data to continuously improve performance

Franchisee Partnership

• Build trust and alignment with franchisees
• Ensure programs are executable, relevant, and drive unit-level results

Leadership

• Build and lead a high-performing marketing team
• Partner cross-functionally to drive business growth
• Set a high bar for accountability, speed, and quality

WHO YOU ARE

• Hands-on brand builder with strong creative instincts
• Operator-minded with deep P&L understanding
• Franchise-savvy and highly collaborative
• Decisive, accountable, and results-driven
• Proven leader of teams, agencies, and media investment

QUALIFICATIONS

• 15+ years in marketing leadership (restaurant, retail, or consumer)
• Track record of building brands and driving growth
• Expertise in media, agencies, and integrated marketing
• Experience in franchise or multi-unit environments