Website:
nextamp.com
Job details:
Job Title: Smartlead Email & Marketing Automation Consultant (Freelance)
Company Overview: NextAmp is a digital modernization services company focused on transforming the insurance industry. We help insurance organizations redesign workflows and build AI-powered, automated systems that improve efficiency, accuracy, and scalability. Our solutions streamline core operational areas including claims processing, underwriting, billing, and back-office operations.
Job Type: Freelance
Location: Remote, India
Role Overview:
We are looking for a hands-on 4+years in Smartlead expert to design, build, and operate our outbound email infrastructure end to end. This role will own domain setup, inbox health, campaign execution, and ongoing optimization.
More than just running campaigns, this role requires a strong analytical mindset. You should be able to read signals from data, diagnose problems, and make meaningful adjustments that improve performance over time.
Bonus if you can also design broader marketing automation workflows that connect external signals to outbound campaigns.
Core Responsibilities
Email Infrastructure Setup
- Set up outbound domains and inboxes
- Configure SPF, DKIM, DMARC, and DNS
- Build Smartlead infrastructure across multiple domains
- Configure warm-up and sending ramp schedules
- Manage inbox rotation and sending limits
Deliverability Management
- Monitor domain and inbox health daily
- Track bounce rates, reply rates, and spam placement
- Diagnose and resolve deliverability issues
- Adjust sending patterns based on performance signals
- Maintain strong inbox placement and stable domain health
Campaign Execution & Optimization
- Build and manage outbound sequences
- Segment audiences and personalize campaigns
- Run A/B tests and analyze performance trends
- Continuously refine messaging and cadence
- Maintain suppression lists and campaign hygiene
Signal – Based Outreach (Important)
- Build campaigns triggered by signals such as:
- Hiring activity
- Role changes
- Company announcements
- Conference participation
- Industry events
- Integrate signal sources into Smartlead workflows
- Maintain structured segmentation logic
Nice to Have: Marketing Automation
- Build workflows across tools such as:
- Smartlead
- Clay
- HubSpot
- Apollo
- Zapier or Make
- Design automated workflows connecting signals to campaigns
- Build lead routing and lifecycle automation
What We Are Looking For
- Proven hands-on experience with Smartlead
- Experience managing multi-domain email systems
- Strong knowledge of SPF, DKIM, DMARC, and DNS
- Experience warming domains and maintaining inbox health
- Experience supporting B2B outbound campaigns
- Demonstrated ability to analyze data and make performance improvements
Strongly Preferred
- Experience supporting 300–1,000+ emails/day
- Experience running signal-driven outreach
- Experience integrating outbound tools and CRM systems
- Experience troubleshooting deliverability failures
What Success Looks Like
- Stable domain and inbox health
- Low bounce and spam complaint rates
- Reliable campaign execution
- Increasing reply rates over time
- Continuous measurable improvements
- Infrastructure that scales without instability
Working Hours: This role requires 4hours of availability in a day (flexible).
Click on Apply to know more.