Paid Executive | Folkestone, Kent | Full-Time | Permanent

Job Description

Location: Top Floor, The Civic Centre, Castle Hill Avenue,

LOCATION: Folkestone, Kent/Hybrid - This is a hybrid role based in the UK, with a minimum of three days a week required in our Folkestone office for training, collaboration and client meetings. We understand that everyone’s circumstances are different and are open to discussing how we can support you to meet this requirement.

DURATION: Permanent and full time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).

PACKAGE: Starting from £24,570 DOE

We’re proud to be a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.

Overview

We’re Sleeping Giant Media. A multi-award-winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership.

Right now, we’re looking for a Paid Executive to join our growing team. As part of our journey toward B Corp certification, we’re building a workplace grounded in equity, transparency and purpose. Where impact matters just as much as performance.

In this role, you’ll support the planning, execution, and optimisation of paid search and social campaigns across key platforms, such as Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads. You’ll collaborate closely with Strategic Account Managers and the wider Paid Team, providing data-driven insights and strategies to deliver exceptional results for our clients.

This is a great opportunity for someone with some foundational experience in paid media - perhaps you've worked in a junior role, completed an internship, or had some hands-on exposure to paid media. You’ll already have a basic understanding of how paid media works and be confident using key platforms, but you’re now looking to deepen your expertise and take on more responsibility. If you're keen to learn, excited to grow and want to be part of a supportive and purpose-driven team, you’ll fit right in.

About The Role

THE ROLE

• Successfully launch and optimise paid search & paid social campaigns on ad platforms, including but not limited to Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Reddit, Apple, Amazon, and TikTok.
• Conduct keyword, audience, and competitor research for campaign targeting.
• Track performance and report on a daily/weekly/monthly basis, feeding back to the Strategic Account Managers and Paid team.
• Perform budget pacing checks to keep campaigns within limits.
• Support in the management & execution of paid campaigns, including campaign & audience planning, set up & activation, optimisation towards performance KPIs and campaign evaluation.
• Support the refinement of internal processes/workflows and service mapping.
• Utilise quality assurance checklists or business-preferred AI-based platforms for error prevention.
• Contribute to internal Paid team meetings with prioritised IDS points of discussion.
• Assist the team in achieving a Utilisation % of 74%.
• Assist the team in achieving a Billability % of 71%.
• Learn and embed third-party platforms for greater efficiency in daily workflows.
  
  

THE PERSON

• Demonstrate a passion for digital advertising and a drive for continuous learning and improvement. Focused on paid advertising and committed to staying up to date with industry trends.
• Strong desire to grow and develop within the Paid Media industry.
• Have strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• You thrive in a fast-paced environment and are comfortable managing multiple projects while maintaining attention to detail.
• Work collaboratively with cross-functional teams while also being comfortable operating independently.
• Are highly organised and able to manage multiple priorities and deadlines effectively.
• Possess excellent problem-solving skills and a proactive approach to overcoming challenges.
• Are a strong communicator, capable of explaining complex concepts clearly to clients and internal teams.
  
  

Requirements

• Minimum 1 year of Paid Media experience, either in-house or at an agency.
• Proven experience in building and optimising campaigns on Google Ads (mandatory) and Meta Ads (mandatory); Microsoft Ads, LinkedIn Ads, or other platform experience is a plus.
• Strong analytical skills for interpreting data and optimising campaign performance.
• Excellent organisational, project management, and time management skills.
• A keen interest in cultural trends and an eye for what’s coming next.
• Google Ads certification (Search and Display) is a plus.
• Facebook Blueprint certification is desirable but not essential.
  
  

We know that no candidate will tick every box. If you’re excited about this role and believe you could be a good fit, we encourage you to apply.

AI & INNOVATION

As part of our AI adoption, you’ll actively embrace AI tools and technologies to enhance campaign performance, drive efficiency, and maintain our competitive edge. This includes using AI-powered features within ad platforms, automation tools, and data-driven insights to inform strategy, while applying your expertise to ensure quality and brand alignment. You’ll champion ethical and transparent AI use, contribute to team learning by sharing insights and innovations, and stay informed on the latest developments to help shape our approach to paid media.

Other Info

We are passionate about fostering a workplace where everyone can be their authentic selves and feel supported to thrive. We encourage applications from people of all backgrounds, including those people from underrepresented backgrounds, people with disabilities and individuals of all faiths or beliefs.

• Please note that applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
• We do not ask about criminal convictions during our recruitment process. We believe in fair access to employment for everyone.
• We are committed to creating an inclusive and accessible recruitment process. If you need reasonable adjustments or specific support during the recruitment process, or once in the role, we’ll do everything we can to accommodate your needs.
• Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch!
• If you're not sure you're 100% qualified but are excited about the role, apply anyway. We value potential and passion just as much as experience.
  
  

If you need to discuss any adjustments, get in touch at jobs@sleepinggiantmedia.co.uk.

Skills Needed

About The Company

At Sleeping Giant Media, we look for people with curiosity, energy and a genuine desire to grow — in themselves and in others. Whether you're just starting your journey or bringing years of experience, we want people who are switched on, motivated and kind. Above all, you’ll need to wear CAPES — our values that shape how we work and who we hire: Communicator. Accountable. Positive. Effective. Self-Aware.

This is a workplace for people who want to challenge themselves, learn continuously, support their teammates and make a positive impact in and out of the office.

Company Culture

Our culture isn’t just written down — it’s lived. We believe in creating an environment where people can thrive both professionally and personally. We support one another, celebrate wins together and pick each other up when it’s tough. Our Giants describe the team as kind, welcoming, driven and weirdly obsessed with finding the joy in what we do. We’re proud of our squad-led initiatives (like the Green Squad, IDS Squad, and NOT Squad), and our people-first approach. Everyone’s voice matters. There’s space to speak up, space to laugh and space to grow. No matter your role, you’ll be encouraged to bring your whole self to work, do things the right way and keep getting better — like a true Giant.

Desired Criteria

• Facebook Blueprint certification is desirable but not essential.
• Google Ads certification (Search and Display) is a plus.
• Experience in building and optimising campaigns on Microsoft Ads, LinkedIn Ads
• A keen interest in cultural trends and an eye for what’s coming next.
• Informal or formal qualifications preferred, but not necessary
  
  

Required Criteria

• Minimum 1 year of Paid Media experience, either in-house or at an agency.
• Proven experience in building and optimising campaigns on Google Ads and Meta Ads
• Strong analytical skills for interpreting data and optimising campaign performance.
• Excellent organisational, project management, and time management skills.
  
  

Closing DateFriday 25th July, 2025

Contract Typefulltime

SalaryStarting from £24,570.00 Yearly

Sleeping Giant Media is a multi-award-winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, they help businesses grow through smart strategy, creative thinking and genuine partnership.