Junior Manager Retention Campaign (m/f/d)

We're looking for you to join our Retention Campaigns Team, limited to 12 months. Tasks You'll develop and implement customer loyalty campaigns with the aim of preventing customer churn and increasing average revenue per user (ARPU) in Germany and Austria ¿ always ensuring that the measures are in line with the company's objectives You'll develop cross-channel communication measures and work closely with external agencies to design target group-specific messages and offers along the customer journey You'll also be responsible for developing and refining contact strategies and segmentation techniques to ensure a personalised and relevant approach You'll monitor campaign performance, analyse results and derive optimisation measures to continuously improve campaign effectiveness and achieve the desired results When analysing campaign performance and customer behaviour, you'll work with the data analysis team to make data-driven decisions and continuously optimise campaigns In addition, you'll gather insights from customer feedback and issues to make campaign adjustments and increase customer satisfaction You'll work closely with the data analysis and product team to continuously optimise campaigns based on customer data, feedback and product developments, ensuring a targeted, consistent and customer-centric approach Requirements You've a degree in media management, business administration or economics and, ideally, some initial experience in CRM communication or a similar field You understand customer loyalty strategies for reducing customer churn and increasing ARPU and, ideally, have knowledge of direct marketing techniques In addition to your ability to define customer segments and adapt marketing measures accordingly, you're distinguished by your analytical, conceptual, communicative and presentation skills You describe yourself as proactive and your working style as independent You've already had initial experience in optimising customer journeys to improve the customer experience with tailor-made product offers You can demonstrate your ability to analyse campaign performance and customer behaviour data using tools such as Excel, and your interest in the television, sports and entertainment industries through practical experience Good MS Office skills, especially in PowerPoint, as well as fluent English and German (spoken and written) round off your profile

At Sky, we'll give you our full support, so you'll be all set to achieve your best. Our range of rewards really are something special, here are just a few: Free Sky - watch all our content for free Hybrid working model (60/40) Flexible working hours with overtime compensation 30 days of vacation + Holiday Buy Subsidized Deutschland Ticket Brand new gym on site, Company Bike & EGYM Wellpass Corporate Benefits platform