Are you a storyteller with a strategy?
Signal Centers is seeking a dynamic Marketing and Communications Specialist to help shape the voice and vision of Tennessee’s Child Care Resource & Referral Network!
The Marketing and Communications Specialist serves as a strategic partner to the Tennessee Child Care Resource and Referral program, supporting the planning and execution of statewide marketing initiatives.
This role is responsible for multi-faceted campaigns that span channels – including email, social media, web, and print. This specialist’s contribution is critical to delivering of high-quality, compelling content that is aligned with organizational goals.
The ideal candidate is a strategic thinker who has a knack for keeping track of deadlines and can easily toggle between multiple projects. They’re self-motivated with a true desire to move Signal Center’s mission forward through meaningful, high-impact communications
Qualifications
- Bachelor’s degree from an accredited institution, preferably in communications or marketing
- Three to five years’ experience in this or related field
- Excellent writing, content creation, project management, and communication skills
- Experience creating marketing materials using Canva and/or Adobe Creative Suite within established brand guidelines
- Demonstrable knowledge in digital marketing, including social media, content management systems, search engine optimization, and social analytics tools
- Ability to travel an average of four weeks a year
- Physical examination and record of negative TB test results
- Dependable transportation, valid driver’s license, and insurance
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, reach with hands and arms, and talk and hear. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
Core Values/Ethical Conduct
- The ability to work cooperatively with staff, child care educators, network management, community partners and funders in a respectful and professional manner.
- The ability to create and embrace new ideas, creative problem solving, improve services and delivery methods.
- The ability to be wise, accountable, and careful with use of resources and time.
- The ability to conduct oneself with honesty, reliability, and fairness, holding to our code of ethics.
Responsibilities
Under the supervision of the State Marketing Director, the Marketing and Communications Specialist will:
Strategic Marketing Execution
- Plan and execute marketing and communication campaigns across email, social media, web, and print
- Translate program goals into clear messaging and audience-focused strategies
- Ensure all deliverables align with CCR&R brand standards
Project & Workflow Management
- Manage marketing requests from intake through project completion
- Coordinate timelines, approvals, and deliverables across multiple teams
- Track progress and ensure projects are completed on time and with quality
- Communicate effectively with stakeholders throughout the project lifecycle
Content Development & Storytelling
- Write, edit, and develop content for campaign assets, such as:
- Email campaigns and newsletters
- Social media platforms
- Website content
- Printed materials
- · Design and produce visually engaging marketing materials that align with brand standards
- Plan, capture, and edit basic photo and video content for storytelling initiatives
- · Collaborate on short-form and long-form video projects that highlight program impact
- Translate complex program information into clear, engaging content
- Travel as needed to capture content
Social Media & Digital Strategy
- Support development and execution of social media strategies
- Plan and create quality content that meets goals
- Monitor trends, engagement, and performance to inform improvements
Website & Digital Content Management
- Maintain TN CCR&R web properties, including content updates and edits
- Ensure website content is accurate, accessible, and user-friendly
- Upload, embed, and optimize multimedia to enhance user engagement and accessibility
Data, Analytics & Reporting
- Track and analyze campaign performance and effectiveness across marketing channels
- Prepare reports and share insights to inform future strategies
Brand & Quality Control
- Ensure all materials meet brand standards, templates, and accessibility guidelines
- Maintain consistency in messaging and visual identity
- Provide guidance to teams on marketing best practices
Collaboration & Support
- Provide marketing support to assigned CCR&R teams
- Collaborate among internal teams, including leadership
- Support cross-functional initiatives and statewide campaigns
Other duties as assigned by supervisor
Signal Centers is an equal opportunity employer and seeks to affirm the dignity and worth of every person in all that we do. It is, therefore, the policy of the organization to practice and ensure the fair and equitable treatment of all employees and to promote the full realization of this policy through all employment practices.