Content Lead

This is a remote position. Shuru is a self-managed technology team specializing in accelerating visions through product, technology, and AI leadership. With a focus on bespoke execution, we deliver impactful solutions that are scalable and designed for success. At Shuru, we deliver mobile solutions that meet and exceed customer expectations. Our collaborative and fast-paced environment encourages creativity and innovation. Your Key Responsibilities Strategy & Planning - Build and execute a content roadmap aligned with our GTM goals across the US, Europe, the Middle East, and Singapore. - Drive content themes for all service lines like AI, Data Engineering, Staff Augmentation, and Custom Development. - Research ICP pain points and competitive signals to shape content ideas and formats. Content Creation & Optimisation - Independently produce 50–60+ high-value assets per quarter, including SEO blogs, thought leadership articles, landing pages, case studies, sales enablement decks, whitepapers, and LinkedIn posts. - Lead the end-to-end content lifecycle from outlining, drafting, and SME coordination to review and publishing. - Apply semantic SEO, structure content for featured snippets, and use AI tools for faster, smarter execution. Cross-Functional Collaboration - Collaborate with marketing, product, and engineering teams for inputs and validation. - Partner with designers for visual storytelling. - Contribute to sales proposals, decks, and CXO content as needed. Performance & Growth - Use Google Analytics and Search Console to track content performance. - Identify underperforming content and refresh with updated structure, CTAs, or data. - Own organic growth metrics including traffic, rankings, and inbound leads.

Shuru is a self-managed technology team specializing in accelerating visions through product, technology, and AI leadership. With a focus on bespoke execution, we deliver impactful solutions that are scalable and designed for success. At Shuru, we deliver mobile solutions that meet and exceed customer expectations. Our collaborative and fast-paced environment encourages creativity and innovation.